House of Holland launches pre-tail

Roland Mouret in 2007, Burberry in 2010, Moda Operandi in 2011. Is 2012 the year that pre-tail goes mainstream? Henry Holland has just launched pre-tail for the first time with selected AW12 looks available for pre-order directly from his House of Holland website. Customers pay 50% up front with the balance payable just before delivery a few months later. The thinking goes that by asking customers to pay in advance, designers get a heads-up on which pieces will sell best thus avoiding wasteful over-production (not to mention easing cashflow). While Moda Operandi doesn’t give refunds if you receive your item and decide it’s a nonstarter (you can only get ‘store’ credit on the site – a bit jammy, non?), Holland operates the same 28 day refund policy as for his other online sales.

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2 Responses to House of Holland launches pre-tail

  1. POPTUCKSHOP says:

    Seems like a good idea for brands, although as the customer going to the pre-order evenings is MUCH better for the wholesale prices anyway! It all still arrives at the same time!

  2. How bloody clever!!! Had NO idea these existed!! If only Westwood did the same!!!

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