Hot jean alert: J Brand’s Gigi


When I attended Net-a-Porter’s infamous Denim Boutique launch back in June, one of the nuggets of news I picked up was its prediction for the Next Big Jean Shape. Denim and casualwear buyer Ben Matthew’s description of J Brand’s Gigi was “a cropped kick flare that hits just above the ankle before flaring out slightly”, which I have to say, did not appeal. It sounded a bit too much like Celine’s icky, tricky flood-length pant to me.

But how wrong I was. Just launched, the J Brand Gigi is a mid-rise skinny cut with the weeniest hint of a flare. Really not ‘booty’ at all. And I can see it looking very uptown with my Rupert Sanderson nude patent Veritys (the only heels that I can walk in) or ancient vintage Charles Jourdan little black kitten heels – plus a little boy shirt and my black pebbled Chanel tote. Apparently there’s a waiting list already. Of course there is.

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