Hot jean alert: J Brand’s Gigi


When I attended Net-a-Porter’s infamous Denim Boutique launch back in June, one of the nuggets of news I picked up was its prediction for the Next Big Jean Shape. Denim and casualwear buyer Ben Matthew’s description of J Brand’s Gigi was “a cropped kick flare that hits just above the ankle before flaring out slightly”, which I have to say, did not appeal. It sounded a bit too much like Celine’s icky, tricky flood-length pant to me.

But how wrong I was. Just launched, the J Brand Gigi is a mid-rise skinny cut with the weeniest hint of a flare. Really not ‘booty’ at all. And I can see it looking very uptown with my Rupert Sanderson nude patent Veritys (the only heels that I can walk in) or ancient vintage Charles Jourdan little black kitten heels – plus a little boy shirt and my black pebbled Chanel tote. Apparently there’s a waiting list already. Of course there is.

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4 Responses to Hot jean alert: J Brand’s Gigi

  1. In New York Paris Tomorrow says:

    So agree, pure fashion. JBrand has a designer tucked away … the jeans are a bit more fashion that yawn jeans again.

  2. That's Not My Age says:

    I really like the Gigi – chicer than the bloody Houlihan, no?

  3. Sylvia etc... says:

    Love the looks JBrand has created for Gigi … very isabelmarantesque, nice hairdos too!

  4. kerry @ miss power writes... says:

    is it me or would it be v easy to create these yourselves by taking a pair of skinny bootlegs to your dry cleaner to crop?

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