Perfectly repurposed

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Is this the ultimate in upcycling? For the next eight days, you might get a shock if you amble into Hermes’ New Bond Street store for a silk tie or scarf. The entire ground floor has been hijacked by ‘Petit h’, the luxe, upcycling arm of Hermes, for a unique selling exhibition.

Initiated by aristic director (and sixth generation Hermes family member) Pascale Mussard, the Petit h concept means that scrap leathers, imperfect silks and other discarded materials can be reimagined as new products, many with a witty (but useful) twist.

There are entry-point accessories around the £100-£200 mark (silk Christmas-decoarations-slash-bag-charms, pleated silk necklaces, porcelain rings) and furniture that doubles as works of art, such as Christian Astuguevieille’s £34,000 croc-clad side tables decorated with playing cards.

Faye Toogood took care of the windows and display installation. Instead of the signature orange we all recognise as Hermes, she went for a visceral red colour scheme. My favourite takeaway detail is that this shade of red is an actual patented Pantone shade called ‘Rouge H’. But of course!

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Pleated necklaces from upcycled silk off-cuts – each one is unique
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Silk necklaces, Christmas tree baubles and leather pendants
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An Hermes bag hook!
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Original equestrian stirrups and bells borrowed from the archive just for the display
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Silk jewellery, a button bracelet and a novel new use for broken porcelain
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The Hermes Petit h selling exhibition is at 155 New Bond Street, London W1 until 7th December

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