Hermes goes pop

Is Hermes pitching at a younger market? The ss11 press day was heavy on youthful neon brights while its pop-up scarf shop opens tomorrow in the heart of London’s hipsterville, Shoreditch. Far-from-genteel photographer Matt Irwin has been snapping its website imagery on fashion-savvy youngsters and the accompanying zine has ‘Teen Vogue’ written all over it. Add to that the arrival of Christophe Lemaire as creative director (loved his youthful take on sportswear at Lacoste) and we have a luxury brand worth keeping a very close eye on.

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8 Responses to Hermes goes pop

  1. Make Do Style says:

    Love the colours!

  2. Penny Dreadful says:

    These look great – love the more vibrant take on traditional Hermes orange.

  3. inside la senza says:

    Absolutely ADORE the pink bag. No, scratch that. Absolutely NEED the pink bag. Is just divine.
    Vicky x

  4. Anastasia and Duck says:

    Oh dear are Birkins going to become the new LV/MJ/Balenciaga bags carried by the annoying and young?


  5. WendyB says:

    I do love these colors.

  6. blue says:

    Hmmm. Not sure of the acid colours in the lady handbag styles but quite like it in the shoulder bags > But hey Im far too boring and classic these days !

  7. Kit says:

    Ooo I'm loving the acid-cirtrusy colours.

  8. Shane Bailey says:

    delicious eye candies ~~

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