A few weeks ago I had a meeting with a photographer who was bemoaning the state of the magazine industry. “No one has any money, they’re all slashing their budgets, it’s a nightmare,” he droned. Oh dear, I thought. It wasn’t news of course, I know many magazines are so skint they are hardly doing any shoots, but buying in pictures from their sister editions in the US. Dire. So today I brightened when I bought the March issue of UK Harpers’ Bazaar. Bloody hell, I could hardly pick it up. It’s huge – not only thick (360 pages) but supersized, almost as big as W. And the content this month is great – Roisin Murphy’s fashion picks, a scrap-book style catwalk roundup, interviews with Sofia Coppola and Luella Bartley and a profile of YSL.
To me the supersizing is a good move. If the offline magazine industry is seriously threatened by online publications then this sends out a clear message – “We’re significant and we’re here to stay”. Amen to that.
[Double click to enlarge pics]