Gentlewoman style: The Gigi

Ana Gimeno Brugada in The Gigi womenswear

I was going to include The Gigi in my post on double-breasted jackets but I decided it needed its own dedicated post.

Here’s stylist Ana Gimeno Brugada wearing The Gigi, a spin-off of the popular Italian menswear brand, Boglioli. The womenswear offer is essentially Ana personified, from the relaxed tailoring pieces to the insouciant styling.

If you’re the kind of girl who likes the idea of wearing a pyjama top to dinner, then this is up your strada. What’s interesting is that apparently formalwear is on the decline as customers balk at the excessive pricing and just prefer a more laid back look. So The Gigi embraces the shabbier variety of suit styling, with crumpled cotton layers (I love the piped edges) and slipper-esque footwear rather than brogues or oxfords.

GQ calls it ‘detached elegance‘. It’s not for everyone but it speaks to me…
The Gigi womenswear
The Gigi womenswear
The Gigi womenswear
The Gigi womenswear
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WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Ana Gimeno Brugada; The Gigi womenswear
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