Gap’s Lived-In campaign by David Sims

1 Gap-campaign-Theophilus-London

Just in this week: Gap‘s new Spring 14 campaign shot by David Sims. Everyone shows ‘real people’ style these days but Gap did it first and best. This collection is focused on Gap’s iconic pieces – khakis, denim and tees – given a relaxed, ‘Lived-In’ quality. It’s the first full collection by Rebekka Bay, Gap’s new Creative Director who joined from COS. I love this photo (top) of Theophilus London in his denims, hat and shades. Actress Julia Garner and photographer Lina-Scheynius are also part of the campaign.

I really rate Gap denim (I’ve been living in my Sexy Boyfriends) and I’m hoping they’ll revive the classic pocket tee for women next…

2 Gap-campaign-Julia-Garner

3 Gap-campaign-Lina-Scheynius

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