Gap’s Lived-In campaign by David Sims

Just in this week: Gap‘s new Spring 14 campaign shot by David Sims. Everyone shows ‘real people’ style these days but Gap did it first and best. This collection is focused on Gap’s iconic pieces – khakis, denim and tees – given a relaxed, ‘Lived-In’ quality. It’s the first full collection by Rebekka Bay, Gap’s new Creative Director who joined from COS. I love this photo (top) of Theophilus London in his denims, hat and shades. Actress Julia Garner and photographer Lina-Scheynius are also part of the campaign.

I really rate Gap denim (I’ve been living in my Sexy Boyfriends) and I’m hoping they’ll revive the classic pocket tee for women next…

This entry was posted in Ad campaigns, Brands, News, Photography, Trends and tagged , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>