Fornasetti’s fragranced windows

Olfactory marketing is becoming more important as retailers try to appeal to all our senses. I love this idea from Fornasetti and Selfridges. If you pass their Christmas window – a hilly snowscape scene featuring a gigantic version of the Ortensia candle – you get a blast of Flora De Fornasetti emitted onto the street. Too fabulous!

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2 Responses to Fornasetti’s fragranced windows

  1. Gosh I adore Selfridges Christmas windows… plays to all my fairytale winter wonderland fantasies!

  2. Walked past the windows today but didn’t get a whiff of anything. Love the ‘go big or go home’ look of the Selfridges window though.

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