Facebook Deals vs Foursquare – OMG it’s iPhone pochettes at dawn!

The Foursquare vs Facebook Places battle is about to get serious with the European arrival this week of Facebook Deals. This steps hard on Foursquare’s toes – users who check in to bars/stores/venues with Facebook Places are rewarded with discounts and deals. Foursquare pioneered the idea by combining it with a point-scoring game and tips. I use Foursquare for checking in to restaurants where I can quickly consult the tips before choosing between the chicken and the fish. If you check in enough times, you become the ‘mayor’ which could be seen as gimmicky until you consider that the mayor gets special priviledges. At Debenhams Oxford Street for example, the Foursquare mayor gets free coffee whenever they visit (and even if you’re not the mayor, any Foursquare user can get free coffee if they check in on a Friday). Alas, we’re not at the stage yet where the mayor of Harvey Nichols gets a year’s supply of Balenciaga but one lives in hope.

Now that Facebook Deals has arrived, a whole host of stores are getting involved. Not surprisingly, many of the early adopters of Facebook Deals are also seasoned Foursquare users. Debenhams will launch its Facebook Deals programme by offering free Benefit mascara & makeovers on 14th February for the first ten people to check in nationwide (that’s a grand total of 1000 Benefit mascara and makeovers). Meanwhile Benetton has launched with a charity deal, donating 2 euros for each check-in to Architecture for Humanity throughout the month of February. No purchase required, you’re simply rewarded for visiting the store and communicating the fact to your Facebook network.

The question is, will these brands ditch Foursquare altogether for Facebook Deals? Benetton’s Head of Digital, Gabriele Lunati says,”Facebook Deals is a great way for Benetton to connect with the consumer who is actively shopping on the high street and will be used alongside the popular Foursquare.” I really hope Foursquare can hold its own against the mighty Facebook but let’s see where things are in 6 months time.

This entry was posted in Brands, Business of fashion. Bookmark the permalink.

7 Responses to Facebook Deals vs Foursquare – OMG it’s iPhone pochettes at dawn!

  1. A La Mode says:

    I had no deal that foursquare came with deals, no wonder people use it. I just thought it was so tacky, free coffee is making me seriously reconsider!

  2. The Very Simon G says:

    Is it not just becoming to much though? Everyone knowing EXACTLY where you are all the time? I'm not sure about foursquare, what exactly is it's purpose?

  3. vivthediv says:

    Wow I have never heard of Foursquare until now – it sounds pretty cool. Basing it on the fact that i've never heard of FS from any of my friends or family, I reckon Facebook will definitely dominate this market!

  4. Maisiemilton says:

    Finally Foursquare makes sense! Yet another clever idea from Facebook but bad news for my "news feed"!

  5. word_fashionista says:

    i hope Foursquare holds its own too. If Facebook triumphs, it will shut off anyone else using similar technology. Also it's way more user-friendly and I like seeing where I've been and what I've done – not necessarily to share with my friends.

  6. saigon says:

    dont undersatnd these new technologies and appliances.
    guess some are getting benefits from it

  7. safra says:

    Foursquare is fresh. This is simply Facebook's way of staying relevant. Facebook can try, but people may quickly get tired.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>