THIS is how to make a behind-the-scenes video

Wow, this Teen Vogue video directed by Jason Kibbler is incredible. When I did my talk with Vogue’s Robin Derrick a few weeks ago, we agreed that that we’re bored of those behind-the-scenes videos with music over generic shots “of make-up artists going like this” *mimics dabbing of make-up brush on back of hand*. This video is a cross between behind-the-scenes and a pop promo, it’s really cleverly done, from the background hum of the first frames to the jerky *insert correct term here* of the final shots. Adorable.