Credit crunch? What credit crunch?


While news circulates that Miss Sixty’s UK operation has just gone into administration, its competitor Diesel is on fire! Diesel’s latest ruse is ‘Dirty Thirty’, a promotion celebrating its 30th anniversary in which 160 stores worldwide will sell 30,000 pairs of their Matic (womens) and Heeven (mens) jeans for £30. The jeans go on sale on October 10th at 10am with the first influx of customers also given invitations to one of the anniversary bashes taking place in 17 countries on October 11th. Yikes, that’s a lot of canapes. The UK party is at new club Matter with Mark Ronson headlining – surely reason enough to join the queue, never mind the jeans?

It will be interesting to see whether this event is a success. My gut instinct tells me yes. Consumers have always responded to novelty and hype and by tying in the credit-crunch friendly £30 gimmick, I think it’s a pretty savvy move. (Mind you, whether the jeans are kept as collectibles as hoped by Diesel or end up on Ebay is anyone’s guess.)

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11 Responses to Credit crunch? What credit crunch?

  1. enc says:

    It’s a good idea no matter what happens to the jeans.

    (It was really fun reading your NY adventures!)

  2. pretty face says:

    Oooh I like those jeans.

  3. Make Do and Mend says:

    Diesal are my fav jeans I’m curretnly sans a pair and your post has made me desire them even more!
    Not suprised re Miss Sixty – got left behind, stuck in a rut stuff.

  4. Helen-LG says:

    I think this is a great idea, I'd heard they were having a massive party but hadn't heard about the jeans deal & that it was related.. I might have to get down there and investigate!

  5. coco says:

    This sounds good. I do need new jeans…

  6. Sal says:

    Man alive, I wish I could be at that UK party. Cheap Diesel jeans AND Mark Ronson? Good times.

  7. Silvia says:

    i’ve just found ur blog and i couldn’t resist to become a “follower” of it :)

  8. * Fashion Dreamer * says:

    Wow…it’s definately going to be a good idea. Infact, I’m currently trying to find my nearest store!

  9. lilliebe says:

    Ooh my friend went to try and get a pair today! I doubt she was able to get some though as it was pretty late in the day.. They probably sold out within a few hours. Nice idea though.

  10. skinnyGLASSESgirl says:

    Oh i like those .I do like Diesel jeans!

  11. Carol says:

    Was such a good idea, wish more brands would do things like that!!

    Can you check out http://www.schuhstreet.typepad.com/ , we are new!

    Carol x

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