It’s crunch time for Coach. Will Stuart Vevers’ new ready-to-wear vision sell or not? (They’ve certainly spent considerable budget on the launch.) You be the judge.
Net-a-Porter has first dibs on the Coach AW14 collection which is pitched at the more luxury end than Coach customers would expect. The online exclusive launched yesterday (it arrives in the New Bond Street store on September 15th) with fourteen key pieces including the excellent Apollo spaceshuttle jumper, the shearling-lined wedge boot, a perfectly proportioned leather trucker jacket and the supersized houndstooth parka.
I’d like to hope that Coach will give Vevers more than a couple of seasons to prove himself and for the trad customer to appreciate the direction he is steering the brand. Any thoughts?