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Long read: Why festivals are a gift to the beauty industry

Afro Punk festival. Photo by Driely S
As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.

While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)

THE DRG STYLE INDEX: HERMES PARFUMERIE, COMME DES GARCONS E-COM, MATTHEW MILLER, SWATCH

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. HERMES OPENS A STANDALONE PARFUMERIE
hermes parfumerie New York

Hermès is going to great lengths to big up its fragrance and beauty division. Such as, opening a parfumerie in downtown Manhattan. (more…)

Merry Christmas y’all!

Wishing a very merry Christmas to all who stop by. Thanks for reading and commenting on here and for your ongoing support in the real world. Here’s to great things for all of us in the new year!

[Image: Andy Warhol]

From the vaults: rebuffed by the Palace

Oh dear…