Long read: Why festivals are a gift to the beauty industry

Afro Punk festival. Photo by Driely S
As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.

While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)

Trend alert: couture coats

Damn you COS, I go into the store seeking Christmas pressy inspiration and come out with another coat I don’t need and a pair of socks. But how could I resist? This tailored couture-style coat has a really good cut, is nicely finished (I inspected from all angles) and has bracelet sleeves to accommodate all the Iris Apfel-esque bangles I plan to buy for the next season. This to me is a great day-to-evening coat. It’s not bulky but its cocoon shape means you can get a couple of layers underneath it if you must. (more…)