Trends

THE DRG STYLE INDEX: The Cords & Co, Farfetch, MAC, Re/Done, Maison Trudon and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…


1. THE CORDS AND CO

The Cords & Co classic premium corduroy brand
In a season which is going to see corduroy take centre stage, it’s a good time to launch a premium brand called The Cords & Co. The Stockholm-based brand launched last week, opening stores in six cities simultaneously. The product is great – very simple styles in good colours. (more…)



Buy it now: DeMellier bags



Demellier bags

Milli Millu has rebranded. I met founder Mireia Llusia-Lindh a few years ago by chance at a networking event by – how else? – admiring her bag and asking where it was from. We got chatting and I was happy to champion her growing brand of handbag workhorses.

The brand has evolved tremendously and last year won Walpole’s Brand of Tomorrow award. (more…)



Carnival time at M.i.h Jeans



MIH Jeans Bay Garnett collab

Just in time for Carnival: the M.i.h Jeans X Bay Garnett collab. I saw this a few months ago at the M.i.h Jeans press day and loved it. It’s all hinged on stylist Bay Garnett’s 90s Portobello Market thrifting, so features the kind of vintage font tees and army surplus styling (more…)



Arket’s curated archive wardrobe is a breath of fresh air in the toxic world of fast fashion



Arket women knitwear in the London Regent Street store

In an age where sustainability in fashion and provenance in food are starting to define how we choose to consume products, it’s refreshing to see a company building longevity and durability into a brand concept from the ground up. DRG retail editor, ALISON FARRINGTON reports.

Arket is a new retail brand from Swedish fashion giant H&M, but it is about as far away from ‘fast fashion’ as it’s possible to be. (more…)