We’re all familiar with the iconic brand ‘codes’ of Chanel; the double Cs, the pearls, the tweed, the number 5. But here’s a lesser known one: the suntan. Mademoiselle Chanel arguably made the suntan fashionable – until the 1920s, a tan was associated with peasants and farmers, not refined sophisticates. Now of course, every beauty brand under the, um, sun has its suncare line but if you don’t want to fry, or deal with the mess and fuss of fake tan, Chanel would like you to consider its Healthy Glow Manifesto.
Admittedly a fluffy marketing campaign, it’s a seductive one that offers an all-season approach to looking glowy, healthy and outdoorsy (in the chicest way possible of course). Continue reading
DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent
Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. Continue reading
Here’s an interesting brand jumping on the 3d-printing personalisation trend. These name bracelets are made to order from Zazzy, a Dutch jewellery brand that uses precious and semi-precious metals for its youthful, casual jewellery. Continue reading
The DRG STYLE INDEX this week is all about the new launches and retail concepts launching for AW14. Here’s my ranking of the brand stories that grabbed my attention…
1. BELLA FREUD’S BRAND EVOLUTION
I know it’s only May but I can already tell we’re in for the autumn of Bella Freud. Her AW14 collection is much fuller then the capsule knits we’ve been used to and we’ll also see her first collab with Fred Perry. Plus this week saw a few Insta glimpses of the first proper Bella Freud fragrance collection (on the back of those delicious candles). Is it too early for Christmas wishlists? Continue reading
Wow, what a month May is looking to be for retail! Last week, Harrods opened its Pradasphere exhibition-café-shop-windows takeover, Fendi unveiled its 3-floor Bond Street flagship, Jigsaw’s Duke Street Emporium arrived in Mayfair and Selfridges just launched its summer ‘Beauty Project’.
An epic nationwide store concept (online and offline), The Beauty Project is a look at beauty, not just from a product point of view but in a wider sense, giving us experiential retail and discussions around how we see beauty. Continue reading
Have you booked your ticket for Henri Matisse: The Cut-Outs yet? Do go, I grumbled a bit about the £18 ticket price but someone pointed out to me that the rest of the museum is free, which I guess is a very good point.
Anyway I couldn’t not share this gem from the Tate, who rocked up at Iris Apfel’s house to film her Matisse-inspired wardrobe. As she says, anyone who works with colour has to have been inspired by Matisse – how could they not?
Here’s my report from the Matisse press preview…
Spring pastels and summer neons may come and go but rich, handsome red never gets old. For starters, I love simple red sweaters, both for wearing and for tying round waists or shoulders.
Next, red leather accessories have a lovely nostalgic feel – Anya Hindmarch in particular has nailed it with her delicious two-way journal (which can be embossed with initials to personalise). Continue reading