This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading
Loving everything about Coach AW14, from the colour palette, to the lighting, to the all-American photo backdrops (by Joel Sternfeld) to those killer clunky boots. A well played debut by Stuart Vevers for Coach’s first RTW collection…
Running a fast fashion empire is a tough old task! Aside from the sheer volume of product to be managed, there’s the competition to worry about, not to mention the cheap labour issues and carbon footprint headaches that entail from manufacturing overseas.
ASOS is one fast fashion company that’s tackling these issues in interesting and highly profitable ways. Last week I spent an insightful afternoon drinking in as much info as I could on a personal tour of its Stitching Academy, its brand new design studios, plus the infamous photo studios at ASOS HQ in Camden… Continue reading
Jewelled cigarette cases, necessaires, cigarette cases, necessaires… Cartier could quite easily have staged its Cartier: Style and History exhibition at Paris’s Grand Palais around these stunning, opulent objects alone. A historic display of around 600 pieces, most from the Cartier archive, it comprises grand tiaras from the world’s royalty (both regal and Hollywood), epic jewels, and magical timepieces, alongside original sketches, plaster moulds, photos and ledgers. Continue reading
By accident or clever engineering, Lego’s latest offering is right in tune with fashion right now. Its line of adult watches marry poppy primary colours with playful graphics, plus the current obsession with all things customisable and hackable.
Head to the Lego Watch website and you can choose from a number of different styles with customisable straps and bezels. The links of the watches click in and out of place and can be changed to different colours, while silicone straps can also be added. Continue reading
I could write a thesis-length post on Raf Simons and Sterling Ruby’s epic joint AW14 collection, but I won’t. Instead I recommend you read all about in Tim Blanks’ Style.com report. Or just enjoy the pictures. Suffice to say, the conceptual art student is alive and kicking on the catwalk and if you love collage, Pollock-meets-Clash paint splatters, Lichtenstein primary colours and provocative wordplay, then it’s all here for ya, wrapped up in dun-coloured cashmere and nubby tweed. Continue reading
I’ve enjoyed the modernised African references that have come through so far on the AW14 menswear runways – notably at Agi & Sam, A Sauvage and Stella Jean. I’m hoping we’ll see more at the forthcoming women’s shows. As much as I like traditional kente cloth and wax-style prints, it’s good to see a more varied approach to ‘Africa’ that moves on from Masai beading and casually draped robes. Continue reading
I love that this exclusive Sophie-Webster-for-Net-a-Porter collection is called Ida. Ida Petersson is Net-a-Porter’s senior shoes buyer who I first met a few years ago when she was at Harvey Nichols. She’s like a bundle of energy in person, so it’s no surprise that she’s a fan of Webster, whose own aesthetic is equally high on the fizzy fun factor. Continue reading
Sometimes you want theatrics and fanfare at a fashion show, other times, the simplest things can resonate. These sweatshirts at Calvin Klein Collection menswear AW14 are doing it for me…