Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.
It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.
Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. Continue reading
Last week, I donned my beauty editor hat to try out the new Google Glass makeup lesson service at YSL Beauté in Selfridges. The service launched earlier this year in the US and has worked its way to London, exclusively at Selfridges.
HOW IT WORKS
You book an appointment which costs £30 (redeemable against purchase). I had my appointment with the charming Fred Letailleur, YSL’s head of make up for northern Europe, who is not only an expert make-up artist, but is now a master Google Glass user. Which is a considerable combination that needs extreme focus. Not only does the make-up artist have to concentrate on what they’re doing to your face, but they’re also operating a tiny camera (embedded inside the ‘glasses’) with discreet movements, and engaging with the customer – answering questions, making you feel at ease etc. Continue reading
The coats! The coats! The Dior pre-fall 2015 pics are in and it’s all about the coats. And they’re not prissy couture coats either but outdoor-friendly(ish), utility-luxe offerings for rainy walks on the Welsh hills or motorbike rides around Tokyo. Or so we’re led to believe.
I love the storm coats in shiny Stone Island-esque materials for chucking on and off, and especially the wet-look A-line zippy affair juxtaposed with snazzy sequins (sorry, pailettes). And when the familiar Dior structured cuts come into play, they’re reimagined in a younger, streetier finish than we’re used to. Continue reading
Certain men are a nightmare to buy gifts for. I know, I live with one. But one of the safest things you can buy is a classic watch. They don’t have to be expensive, there are a few brands I like a lot that plug the gap between high street and luxury, are nicely designed and well made.
Uniform Wares is interesting because it has recently adapted its business model. The UK-based brand of clean, unisex timepieces is now positioned as a progressive luxury quartz brand, bridging the gap between mass market quartz brands and the quartz offerings by the likes of Tag Heuer, Cartier and Chanel. Continue reading
While here in the UK we’ve had an extremely mild autumn and stores grumble that they haven’t sold enough AW14 coats, the fashion-forward customer is onto other things. Namely, Cruise. The Cruise 2015 collections arrived in November and continue to sell all the way until June. It’s a well known fact now that Cruise (and pre-fall) collections sell more for stores than the more directional spring-summer and autumn-winter collections.
Last week I went to Louis Vuitton to check out the SS15 collection. The press day was help in the private ‘apartment’ on the top floor of the Bond Street Maison. Afterwards I went for a nose around the store as I haven’t been in since Ghesquiere took over from Jacobs. Although it wasn’t that busy customer-wise, the store staff were being very industrious keeping their regular clients up to date with new deliveries. As they explained to me, the Cruise collection had recently arrived and was flying out as soon as they informed their customers. Continue reading
Dear Santa, please can I have my entire tree decked in these sumptuous gold Burberry Beauty packages?
Burberry is banking on beauty, there’s really no doubt about it. And the product is good from what I’ve tried, I’m using the Burberry foundation as my everyday base, after eking out the last blob of Myface MyMix.
So for Christmas, Burberry is gifting us this limited edition array of goodies, in special gold packaging that’s very different from Burberry’s usual neutral colour palette. The boxes alone are beautifully presented – a warm gold, minimal typography, and extremely sophisticated. Continue reading