Technology

THE DRG STYLE INDEX: BURBERRY X VSCO, POLAROID’S NEW CAMERA, LACOSTE GETS A REVAMP

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BURBERRY X VSCO

Burberry X VSCO Cam

Everyone knows about Instagram, but VSCOcam is another photo social networking app that’s gaining popularity with photography fans and brands. Its filters are stunning and it lends itself to professional photographers and brands who want to create galleries (called ‘grids’) of a superior standard. Here’s one I discovered from VSCOcam and Burberry which lets users upload their own images to a ‘grid’ dedicated to rainy weather. (more…)

Kovert jewellery to the rescue of the over-connected and tech-tired

Kovert-rings-Altruis-Kate-Unsworth

2015 might be the year I stage my own digital detox intervention. I seriously don’t think I can take one iota more of online over-stimulation. To help us all, there’s Kovert, a line of fine jewellery designed to assist us in managing our tech-obsessed lives. Launched by tech-consultant-turned-entrepreneur, Kate Unsworth, it’s the ‘wearable’ for people who want less, not more connectedness. (more…)

On trial: Google Glass for Yves Saint Laurent Beauté make-up lesson

YSL-before-and-after-Google-Glass JPG

Last week, I donned my beauty editor hat to try out the new Google Glass makeup lesson service at YSL Beauté in Selfridges. The service launched earlier this year in the US and has worked its way to London, exclusively at Selfridges.

HOW IT WORKS
You book an appointment which costs £30 (redeemable against purchase). I had my appointment with the charming Fred Letailleur, YSL’s head of make up for northern Europe, who is not only an expert make-up artist, but is now a master Google Glass user. Which is a considerable combination that needs extreme focus. Not only does the make-up artist have to concentrate on what they’re doing to your face, but they’re also operating a tiny camera (embedded inside the ‘glasses’) with discreet movements, and engaging with the customer – answering questions, making you feel at ease etc. (more…)

VIDEO: On YSL, Google Glass and the future of beauty retail

Yves Saint Laurent Google Glass

You’ve got to hand it to Yves Saint Laurent Beauté, it has come up with a really smart way of using Google Glass. Back in September it introduced its hi-tech take-home tutorials to Bloomingdales (below), in which its make-up artist wielded his magic paints and brushes on customers, while simultaneously filming the one-to-one consultation using Google Glass. (more…)