I’ve been researching 3D printing in fashion for a few weeks. Most commonly used for prototyping in industrial design, Nike has started using it for prototyping its fashion sportswear and LCF graduate Ross Barber used it to make hybrid leather-nylon shoes. When I try to explain 3D printing to people, they (understandably) have no idea what I’m talking about. These videos explain it better…
Latest on the ‘brands as content creators’ tip: Armani is launching a series of discussions around the fashion industry, all to take place on Twitter. Starting on June 1st as part of Armani’s One Night Only in Beijing event, the #ArmaniTweetTalks Q&A discussion will be moderated by Peter Howarth with a panel composed of Vogue China’s Angelica Cheung, ‘publisher and tastemaker’ Hung Huang, fashion critic Godfrey Deeny, Yoox’s Federico Marchetti plus Susie Lau and Tommy Ton (you know who they are, right?). Continue reading
Ive just finished writing 2000 words on the power of the stylist but frankly 2k wasn’t nearly enough to write about this ever-changing subject. Stylists and fashion editors are now becoming overall content curators as evidenced by initiatives like Anna Trevelyan and Simon Foxton’s stints as guest curators for SHOWstudio’s Tumblr and Nicola Formichetti’s hugely popular personal Tumblr.
Latest on this phenomenon is the news that Hanneli Mustaprta has been tapped as a contributing editor to Calvin Klein’s Tumblr. Not a stylist in the traditional sense, but a ‘self stylist’ with a creative eye, this is a fresh way for brands to work with those who share their visual point of view. I quite like this new strand of content curation for the attention-deficit generation. If anyone wants to hire me as their Tumblr editor* (
but pref not the naughty brand who picked my brains and then vanished without a trace) then let’s talk!
*PS: my beauty Tumblr is here
Not got enough distractions in your life? Twitter and Pinterest not sucking enough productivity out of your day? Try this ‘Sheep Invaders’ video game instead. A twist on the cult Space Invaders game, menswear brand Monsieur Lacenaire promises one of its SS12 ‘Sheep Invaders’ knits to the highest scorer by May 1st…
My take on The Future Of Fashion Magazines is generally that the collectable bi-annuals will continue and the commercial monthlies will eventually migrate to online-only. My Self Service magazines with their endless photo-editorials and long-form interviews have stood the test of time because they’re not topical (there’s no news or celeb interviews promoting their latest film-slash-beauty contracts), so the content is more ‘pure’. All the attention right now is on Carine Roitfeld’s forthcoming ‘fashion book’, CR Fashion Book (which is really a bi-annual magazine) and from this WWD article, the format looks to follow my theory. Only spreads and long form articles will be featured while the gaps between the twice yearly issued will be filled with more immediate, newsy online content.
Obviously, this switch won’t happen overnight. There’s still a huge market for print mags (evidenced by my own monthly tower of glossies), but the generation in its early teens now most likely won’t have the nostalgic connections to print magazines as we know them, so won’t continue to buy the Glamours and Grazias as we do.
And there’s another big development in magazines coming very soon indeed. Hearst’s tie-up with Youtube, a fashion channel called Hello Style launches on Saturday. I imagine these weekly digital TV shows from the likes of US Marie Claire, Harper’s Bazaar and Cosmopolitan will have far reaching implications for the editorial industry as we know it, so I’ll be watching closely. Will you?
More snippets from LFW…
London Fashion Week is famous for its surprises and its mix of commercial shows by Paul Smith, Nicole Farhi and Jasper Conran are nicely balanced by the interactive, multi-sensory theatre of other designers. Richard Nicoll chose to present a hybrid of showroom, shoot and show while McQ by McQueen’s theatrical show had an element of audience participation at the end. Continue reading