Technology

THE DRG STYLE INDEX: MOSCHINO, PETIT BATEAU, FRANCES VALENTINE, MIU MIU, KATHARINE HAMNETT

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. MOSCHINO SAYS ‘FANCY A FAG?’


Way ahead of the see-now-buy-now curve, Moschino has a knack of knowing which elements of its buzzworthy collections to release first. Landing today, its #Itslit AW16 capsule collection of cigarette-themed pieces hits the shop floor just four days after first being seen on the runway. I can’t lie, I think this ciggie-box shaped shoulder bag is utterly fabulous… (Buy it at Luisaviaroma and Selfridges or click the images above to shop.) (more…)

Quote of the day: Scott Galloway

Are smart phones kiling fashion shows
“Social media is the laxative of the fashion system.”
Scott Galloway of digital consultancy L2 on how smartphones are killing off the runway show in The New York Times

THE DRG STYLE INDEX: GRINDR X J.W. ANDERSON, CELINE, MACKINTOSH, WALES BONNER

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. GRINDR’S FASHION PIVOT
J.W. Anderson SS16 Photograph by Chloe Le Drezen
So Grindr is live streaming the J.W. Anderson AW16 menswear show this morning, which isn’t as weird as it sounds. According to the New York Times, Grindr is pivoting to embrace fashion, music and entertainment, not just gay guys looking for a hook-up. In short, Grindr is doing a Snapchat. Sounds like a sensible move. Read more here(more…)

Louis Vuitton’s Final Fantasy

Louis Vuitton Final Fantasy Lightning Square Enix

High fashion is going all sci-fi and I don’t know how I feel about it. Current example: Louis Vuitton’s Series 4 ad campaign just launched (on Nicolas Ghesquiere’s Instagram of course), featuring Lightning from Square Enix’s Final Fantasy game* (above). Readers, Instagram exploded.

It’s not the first time we’ve seen a high fashion brand presented as Final Fantasy video game characters; remember this Arena Homme+ Prada editorial from 2012? It was a menswear editorial to celebrate the 25th anniversary of the Final Fantasy series, but female favourite Lightning also made a cameo…

For the Vuitton campaign, the brand went one better with a fully animated Insta-video made in collaboration with computer game company Square Enix’s director Tetsuya Nomura. It’s all very dynamic and cool, and definitely something different. And it taps into the merging of fantasy and reality that Generation Y is so obsessed with (related: the rise of Cosplay).

It’s interesting because it’s so far removed from the origins of Vuitton, a heritage trunk-making company at heart. Yet, Ghesquiere is a known sci-fi geek, who has worked hard to modernise what we know as Vuitton. The entire Louis Vuitton SS16 show was, after all, an homage to all things futuristic and anime. And for pushing those boundaries, he should be applauded.

So  although I’m firmly rooted in the reality camp, I’ll reserve judgment for now. Just don’t hold me to it if you see me sporting a Sailor Moon tiara come Spring…

Louis Vuitton Final Fantasy Lightning Square Enix
Louis Vuitton Final Fantasy Lightning Square Enix 2

*man, that means nothing to me, just had to Google the lot

WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Louis Vuitton Final Fantasy Series 4 ad campaign for SS16; Louis Vuitton ss16 collection