Technology

Future Beauty trend report: Top 5 takeaways



Future beauty trends 3INA beauty concept

It’s ages since I’ve been to one of The Future Laboratory’s trend presentations and its Beauty Futures forum is always jam packed with insights, stats and mini Q&As. I recently attended the briefing for the next big things in beauty and wellness, so read on for my five top takeaways. (more…)



The Samsung Galaxy Note 7 is a nifty GIF-making phone



Samsung Galaxy Note 7 gif phone

Smartphones, Sch-martpones! Do we still care? Or would we rather ditch all the notification angst and revert to the pre-iPhone age of clunky Nokias and Blackberry Bolds (who knew Kim K was still using one?)? (more…)



Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)



THE DRG STYLE INDEX: Tiffany, Theory, Berluti, Acne Studios



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TIFFANY TARGETS TEENS

Tiffany targets teens and millennials with a Snapchat lens and geo filter
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)