Technology

Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)



THE DRG STYLE INDEX: Tiffany, Theory, Berluti, Acne Studios



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TIFFANY TARGETS TEENS

Tiffany targets teens and millennials with a Snapchat lens and geo filter
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)



THE DRG STYLE INDEX: Fila, Sacai X Apple, Mulberry, Mr Hare, Cartier



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. FEELING THE FILA LOVE

Fila X Urban Outfitters
So you liked and loved Gosha’s homage to 80s casuals, yes? And now you want a Fila T-shirt? I don’t blame you, that’s how these things work. My guess is Fila will find itself miraculously anointed with a halo of cool overnight. Here’s the latest Fila drop at Urban Outfitters for starters… (more…)



THE DRG STYLE INDEX: Burberry, Louis Vuitton, Uniqlo, NARS, Jaeger-LeCoultre, Casely-Hayford



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. BURBERRY’S ILLUSTRATED CAMPAIGN
Burberry illustrated campaign
When the chips are down… hire an illustrator. Loving these paintings by Luke Edward Hall that add a personal touch of emotion to Burberry’s latest Mario Testino-shot campaign. (more…)