Introducing the DRG STYLE INDEX, a ranking of the brands on my radar each week. In order of impact, these are the brands grabbing my attention right now…
1. CELINE’S RETAIL WOW FACTOR
My first foray into the Mount Street store (above). Um, wow. The smell! The flooring! The merch! The ratio of sales staff to customer (3-1 on my visit)! At the till, mulling over a two-tone luggage Tote, was a Ghanian lady in full Vlisco-print gear, including headwrap. Oh to photograph her printed skirt against the patchwork marble floor tiles… But alas no, I got the feeling it’s a No Photos kind of store…
2. HERMES’ SILK KNOTS SCARF APP
I just discovered the Hermes ‘Silk Knots’ scarf app and it’s a thing of joy. Updated regularly, it shows you a zillion ways to tie a silk square which you can then shop and share. Beautifully done. Who says luxury brands aren’t digitally savvy?
3. HARRODS’ FABERGE TAKEOVER
Harrods‘ Fabergé takeover is in full effect until 21st April with a full roster of in-store activity. There’s an exclusive Harrods Fabergé egg pendant, a pop-up Fabergé Salon exhibition, and a ‘Fabergé cinescope’ in the Harrods digital lounge which lets you virtually try on Fabergé jewels (and of course, share on your social channels). Way to put the fun in Fabergé. These co-branded store takeovers are becoming a Harrods trademark and next month sees another biggie, the Prada takeover…
4. UNIQLO’S SPRING DROP
I have always resisted Uniqlo, I dont know why. But the current collection is changing my perception. The Ines de la Fressange line was a stroke of genius, the men’s salmon pink chino shorts are everything I want a boyfriend short to be, and the UT Coke tees are a pop culture addict’s dream (thanks Nigo). Plus if you’re in the market for a classic white pocket tee, theirs are the best on the high street – think cotton, hip length and a little big square.
[Celine image: Telegraph.co.uk]
New York Fashion Week is in full swing and London editors are gearing up for LFW which is three days away. With IMG and various New York designers rethinking their blogger strategy, the conversation continues to rage around the current and future role of fashion weeks and their associated ‘circus’.
I took part in a panel discussion on this very subject a couple of weeks ago with WGSN. We did it as a live Google Hangout and the panel also included Quynh Mai, founder of digital agency Moving Image & Content, WGSN’s senior arts editor Elle Hankinson, Fashionista’s editor-in-chief Lauren Indvik, and was hosted by WGSN’s senior digital media editor, Rachel Arthur. Continue reading
This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading
The fashionisation of beauty is rolling along at a jolly pace isn’t it? Following both Chanel and Dior with their standalone luxury beauty stores comes Burberry and its all-singing-all-dancing Beauty Box. The store opened yesterday in Covent Garden’s King Street selling make-up, perfume and accessories.
From the entry-level nail polishes and perfumes plus associated sunnies, scarves and bags, it’s but a short jump to the coveted trench or coat. And thus (the mega-brands hope) a loyal customer for life.
Naturally, a Burberry store isn’t a Burberry store without some digital wizardry at play. So if you haven’t time for a mini mani, try the Digital Runway Nail Bar instead. This ‘playful virtual experience’ lets you try the latest Burberry runway shades by placing the polish onto a radio-frequency identification-enabled platform to match your skin tone to the required colour.
OK, I’m not actually sure what a radio-frequency identification-enabled platform is but it sounds sufficiently snazzy enough for me to seek it out next time I’m in WC2…
Vanessa Friedman wrote about wearables in the FT yesterday, suggesting that tech companies need to get fashion people on board if they want their wearables to look halfway decent. I’d say Nike is ahead of the curve in this sense, it’s just released its Nike FuelBand SE in a very luxe-looking black version accented with rose gold.
While it’s previous Fuelbands were neon-hued and perfect for the American Apparel-clad youth market, this understated version is more suited to sophisticated millennials and their elders. That’s a lot of boxes ticked…
Smythson is the market leader in posh tech accessories in my book. So it makes sense that it has produced these iPad Air leather sleeves in record time. Choose from classic red or navy, or the more adventurous zingy neons…
Has anyone quite nailed the ‘shop-from-the-printed-page’ experience that publishers are currently obsessed with? So far we’ve seen a few attempts, with Harper’s Bazaar US and Look magazine employing Blippar technology to bring existing magazine content to life – while hopefully generating extra revenue.
As you can see from the major geekout face, I finally got a go on Google Glass! And how did that make me feel? Mixed. If you’re not au fait with Google Glass, here’s the deal. Continue reading
I’ve just bought a Fujifilm Instax Mini 8 camera to satisfy my old school Polaroid cravings. (Alas the Impossible Project’s new-style Polaroid film wasn’t working for me.) The white bordered credit card-sized photos are perfect for personal keepsakes and the camera is a fun addition to parties, weddings and family events.
But let’s face it, it’s not always convenient to lug a camera around. So for the iPhone generation, Printic is a cute take on the Polaroid format. Install the app on your iPhone/Android phone, set up a profile, then select images to get them printed remotely. Continue reading