Technology

THE DRG STYLE INDEX: Vogue, Style.com, The Estee Edit, Deciem and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. VENETIA SCOTT APPOINTED FASHION DIRECTOR OF BRITISH VOGUE
Venetia Scott appointed Vogue Fashion director
It’s been such a weird week this week. We’re still in post-election chaos and then the news of the West London tower block fire has shocked and horrified us all. I’ve lived in West London all my life so this is very close to home. But there were a few chinks of good news. I’m really happy to hear that Venetia Scott has been appointed Fashion Director of Vogue. I’m a huge fan of her photography and styling and can’t wait to see where she’ll take the fashion.


2.  R.I.P PART 1: STYLE.COM (AGAIN)

Farfetch swallows up Style.com
It’s a shame that Style.com as an etailer never really hit its stride. This week it merged with Farfetch in what seemed like a very rushed announcement. The Style.com URL now redirects straight to Farfetch.com and the content side of Farfetch will be boosted by the Conde Nast machine. It sounds like the plan is still to monetise all Conde Nast’s editorial content, so we’ll see how that one plays out…


3. R.I.P PART 2: THE ESTEE EDIT

What to buy from The Estee Edit
Estee Lauder’s millennial-focused brand The Estee Edit has been retired after just one year. I think it has some great products but maybe just too many that sounded the same. Personally I was a little overwhelmed by all the ‘glow’ SKUs. There were some standouts though – namely the Pore Vanishing Stick (a great mattifier – I use this every day) and Dissolve the Drama 2-in-1 Make-Up Remover and Cleanser. It’s not all bad though. Estee Lauder Company plans to double the offer of Victoria Beckham Beauty instead…


4. ESTEE LAUDER INVESTS IN DECIEM. INTERNET FREAKS OUT

 ESTEE LAUDER INVESTS IN DECIEM
Oh wait. More ELC news. The Internet is up in arms at the news that the Estee Lauder Company has bought a minority share in niche beauty brand Deciem. Owners of The Ordinary as well as nine other well-priced skincare disruptors, founder Brandon Truaxe was apparently quite vocally anti-Estee Launder in the early days. Sigh… it seems that every start-up has its price. Here’s his promise to customers

IN OTHER NEWS…
Apparently blog ghostwriters are all the rage. I knew I was going wrong somewhere…

Pout Case is a phone case that thinks it’s a makeup palette. Gimmick or genius?

Google has opened a virtual fashion archive that lets you deep dive into all manner of fashion and cultural institutions. It’s the virtual rabbit hole to end them all…

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGES: Vogue, Business of Fashion, Disneyrollergirl, Deciem
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Ask Alison: Is Farfetch’s augmented retail a customer service coup or just an excuse to mine our data?



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Is this your perfect-match foundation?



Chanel Le Teint Ultra Tenue Ultrawear Flawless Foundation

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