As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.
While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)
As much as we’re all considered digital denizens these days, there are still some areas where we like to mix in a tactile experience. For me that’s writing and correspondence; I just love writing with a pen and paper. And that’s something that U.S. stationery brand Paperless Post has also found with the evolution of its online business.
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. POP SWATCH RETURNS
While some watch brands work out how to solve the wearables conundrum, others do what they do best. Example: Swatch, who has just announced the return of the Pop Swatch. Last seen adorning fashionable wrists in the 1990s, these jumbo-sized chunky-faced watches will be coming to a Swatch store near you on 28th April. (more…)
Oh how I’m loving the Instagram-fuelled return of fashion illustration that’s been percolating for the last year or so. Instagram is the perfect platform for illustrators, having an emotional, almost tactile pull that filtered-to-the-hilt photography generally doesn’t. It’s a craft that we love to try to get close to, so any indication of work-in-progress tools – brushes, marker pens, sketch books, paint palettes – adds an extra layer of appeal. (more…)