svs-games.com

Technology

Ask Alison: ASOS Go Play is a multi-faceted digital beauty retail launch



Asos make-up line launch


Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, on how ASOS is engaging young beauty consumers with its expanded beauty and own brand Asos Make-up offer

ASOS has joined the beauty teen retail party this week with the launch of its own label cosmetics line ASOS Makeup. (more…)



THE DRG STYLE INDEX: The Cords & Co, Farfetch, MAC, Re/Done, Maison Trudon and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…


1. THE CORDS AND CO

The Cords & Co classic premium corduroy brand
In a season which is going to see corduroy take centre stage, it’s a good time to launch a premium brand called The Cords & Co. The Stockholm-based brand launched last week, opening stores in six cities simultaneously. The product is great – very simple styles in good colours. (more…)



THE DRG STYLE INDEX: Helmut Lang, Sephora, Mackintosh, Pat McGrath Labs and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. HELMUT LANG’S RADICAL RELAUNCH

HELMUT LANG FALL 1999 RTW

The most interesting part to me about the new Helmut Lang structure, hiring an editor, instead of an overall creative director, is the plan for a regular reissue of archive Helmut Lang pieces. (more…)



THE DRG STYLE INDEX: Uniqlo, John Lobb, Dries van Noten, Niijournal, WattsWhat and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…


1. WHAT TO BUY FROM UNIQLO X J.W.ANDERSON

Uniqlo J.W. Anderson LifeWear
Uniqlo unveiled its J.W. Anderson LifeWear collaboration last week, which will launch with 33 pieces in September in the U.K. My guess is that the menswear will sell better than the women’s and those ruffle skirts will get left on the rail. I love the tartan Ultra Light Down Jacket as a vivid insulation piece to wear under another layer. (more…)