LCF sent me its MA fashion journalism newspaper last week and I couldn’t put down Rebecca Tuite’s story about the ‘Vassar Girl’ look (the female Ivy League look, if you will). The Vassar Girl look was epitomised by an unofficial uniform of Bermuda shorts, Brooks Brothers shirts, twinsets, Shetland sweaters, loafers and knee socks. Continue reading
Love em, hate em, whatever, they’ll be around for a while. Brothel creepers that is. Joe Casely-Hayford has updated the cult John Moore boots for SS11, adding a small creeper sole to add an inch of height, while Prada’s SS11 chunky ‘flatform’ creeper-esque shoes tipped them into the mainstream. Continue reading
Most of the clothes are sold out now or in the sale. The camel men’s coat is in the sale for £142 and it’s a really beautiful coat! The red shoes are by Underground shoes who incidentally just did the shoes for the Thierry Mugler menswear show…
“Stylists are facilitators. They channel energy, they pick up on trends way before they happen on the catwalk. They’re the key people in the industry who have something to say.”
Caryn Franklin on Fashion Creator of the Year, Nicola Formichetti
A selection of Cutler & Gross Vintage and ss11 sunglasses I called in for a shoot. I have four pairs of Cutler & Gross, the quality is excellent as they are all handmade. I’m seeing so much of these green and yellow ‘Marni colours’ at the ss11 press days – I love it!
Thanks to Kingdom of Style, I discovered the studding work of No Discount whose heavy-metalled biker jackets (above) are causing a flurry of excitement in the bloggersphere. While this season may be all about the aviator jacket, SS11 is set to be a season for biker grrrls or, more accurately, biker boy-girls if Burberry Prorsum and Balenciaga are anything to go by. Hopefully, we all have a biker jacket in our possession by now so it’s just a matter of restyling (although I do love the proportions of the Balenciaga one *sigh*)…
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As a stylist, I love watching how people wear clothes, as much as what they wear. A year ago, no-one was wearing their jacket cape-style, but now? Everyone! (And next season? Errr, probably no-one.)
[All images: The Sartorialist]
Pioneering as ever, Asos.com is poised to launch its brand new Marketplace just in time for the holiday season. A place where an individual can sell off their own unwanted fashion wares or a store can set up its online space, it’s a timely poke in the eye to Ebay and its increasingly unfriendly attitude to independent sellers. The only stipulation to individual sellers in the Marketplace is the merchandise must be photographed ‘street style’, so none of your dingy still life pics, these need to be styled on a human body, preferably in an interesting way in order to get the most exposure on the Asos site.
Taking its cue from sites like Lookbook.nu, Asos has tapped into the consumers’ desire for wearable styling ideas and personal context. Sellers are encouraged to shoot their pictures in photogenic scenarios to make them as ‘editorial’ looking as possible. The picture/item can be ‘liked’ which will place it highly in searches. The selling process is straightforward. A price is set and payment is made by Paypal with Asos taking 10% of the sale price.
A big draw of the Marketplace will be the ’boutique’ of vintage sellers. Selected vintage retailers can upload their logo and product (again, styled on people in situ) and merchandise their area as they see fit to make the space their own.
For designers and retailers, there is the opportunity to set up shop in the Marketplace. When the site launches (ETA mid-end November), Browns Focus and Faster by Mark Fast wil be among the first retailers/designers with a presence. “We want to help small businesses grow,” I was told by an Asos rep at the press day this morning. “This way we can build a platform that exposes small businesses to our vast database.”