What Asos did next – get ready for the ‘new in’ app

Posted on by Disneyrollergirl

10 Asos-ss15-press-day

There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. It cuts away all the clutter, leaving you with only the freshest product deliveries. (You’ll have to wait a little longer though, it doesn’t launch for a few weeks.)

Another thing I discovered at the Asos press day last week was its innovative approach to personal shopping. It has recruited its personal styling team via a combination of their own personal style, styling ability, social feed and dedication to customer service. It makes sense to the Asos customer, who will follow a particular ‘personal stylist’ because they love their aesthetic. Each stylist is set up with their own Asos-approved Pinterest, Twitter and Instagram profiles to engage their followers to the max. The direct and converstional contact of Instagram is a decidedly more engaging tool that traditional methods of enquiry like email, and feels suited to the instant-info expectations of today’s young online shopper. Plus, UK shoppers can choose their favourite stylist for one-to-one shopping advice via the online stylist’s chat feature.

For next season, the product is looking great too. Most impressive are the romantic structured dresses adorned with lace, embroidery and applique. There’s also a good dose of raw-edged denim (90s references will run and run) and jewellery is going strong with delicate single earrings proving to be the ear cuff of SS15…

8 Asos-ss15-press-day
5 Asos-ss15-press-day
4 Asos-ss15-press-day
9<br />
Asos-ss15-press-day
Asos-stylist
Asos-ss15-press-day
6 Asos-ss15-press-day
Asos-stylist-felicity
3 Asos-ss15-press-day
7 Asos-ss15-press-day
Asos-stylist-megan
2 Asos-ss15-press-day

WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Navaz Batliwalla/Disneyrollergirl; Instagram

J. Crew, it’s all good…

Posted on by Disneyrollergirl

Whoever is art directing and styling these J Crew pics is doing a fine job. These are my favourites…

J-Crew-Aw14 Continue reading

Editorial shoot: Bittersweet blues

Posted on by Disneyrollergirl

Disneyrollergirl-Navaz-batliwalla-Vanessa-Jackman-Claudia-Gould 29 MAIN

I’ve wanted to shoot with Vanessa Jackman for yonks. We met on a funny bloggers’ trip to Paris a few years ago and generally catch up twice a year on the fashion week circuit where she shoots street style (her blog is shortlisted for a Bloglovin’ award – go vote!) and I research the shows.

Finally we carved some time this summer to shoot the charming and creative Claudia Gould, who epitomises the new breed of multi-pronged model with attitude. Our friends at MIH Jeans gave us the run of their West London showroom and a rail of AW14 samples. The Phoebe Slim is already something of a cult jean, while we all cooed over the men’s Jean Machine chunky navy sweater, one of those wear-anywhere-and-everywhere staples. I also loved the inky indigo raw-edged straight skirt, styled here with a Post-It pink bra from & Other Stories.

The theme for the shoot was loosely denim-based. We wanted to evoke a laid back but bittersweet mood that expresses the melancholy of late summer-early autumn. So I added to the mix Rejina Pyo’s ruched red skirt, Dusan’s luxurious poncho and a double-layered jacket from 3.1 Phillip Lim, all newly arrived at The Shop At Bluebird. To shop the shoot, just click on the pictures or the embedded links below…

2 Disneyrollergirl-Navaz-batliwalla-Vanessa-Jackman-Claudia-Gould 13*
ABOVE: Poncho, Dusan at The Shop At Bluebird/// Phoebe Slim jeans, MIH Jeans/// Cuff, & Other Stories/// men’s scarf, Hermes

3 Disneyrollergirl-Navaz-batliwalla-Vanessa-Jackman-Claudia-Gould 139
Sleeveless coat (part of a two-piece), 3.1 Phillip Lim at The Shop At Bluebird/// Phoebe Slim jeans and chambray shirt, both MIH Jeans///Mesh shoes and cuff, both & Other Stories/// Ring, Maria Nilsdotter

4 Disneyrollergirl-Navaz-batliwalla-Vanessa-Jackman-Claudia-Gould 142
Sleeveless coat (part of a two-piece), 3.1 Phillip Lim at The Shop At Bluebird/// Chambray shirt, MIH Jeans

5 Disneyrollergirl-Navaz-batliwalla-Vanessa-Jackman-Claudia-Gould 80g*
White shirt, MIH Jeans/// Skirt, Acne at The Shop At Bluebird/// Pink bra and cuff, both & Other Stories

6 Disneyrollergirl-Navaz-batliwalla-Vanessa-Jackman-Claudia-Gould 43*
Denim pencil skirt, MIH Jeans/// pink bra and tassel shoes, both & Other Stories, Ring, stylist’s own

7 Disneyrollergirl-Navaz-batliwalla-Vanessa-Jackman-Claudia-Gould 169
Dark green zip dress, & Other Stories/// Thigh high socks, stylist’s own

8 Disneyrollergirl-Navaz-batliwalla-Vanessa-Jackman-Claudia-Gould 99*
Men’s navy jumper, Jean Machine/// Red skirt, Rejina Pyo at The Shop At Bluebird///Brass cuff, & Other Stories

9 Disneyrollergirl-Navaz-batliwalla-Vanessa-Jackman-Claudia-Gould 159*
Dark green zip dress and cuff, both & Other Stories/// Thigh high socks, stylist’s own

CREDITS
Photography: Vanessa Jackman
Styling: Navaz Batliwalla/Disneyrollergirl.net
Hair and make-up: Jessica Mejia at Stella Creative Artists
Model: Claudia Gould at The Hive Management
With thanks to MIH Jeans for the location

What to steal from the menswear shows: Loewe SS15

Posted on by Disneyrollergirl

Jonathan Anderson’s new-look Loewe has has rave reviews so far, with its reworked logo, ad campaign and SS15 menswear all giddily received by the critics. For spring-summer 2015, Anderson’s inspiration came from pre-rave Ibiza references so it’s heavy on rustic-looking but luxurious fabrics and simple, bohemian shapes (given Anderson’s ultra-modern ambi-sexual treatment).

My standouts are the suede polo shirts, nappa biker jackets, soft suitcases and ‘Meccano’ Oxford shoes (which are on the site now). And I’m totally tying my scarves like this from now on…

Loewe-menswear-ss15-disneyrollergirl Continue reading

What to expect from Prada womenswear 2015

Posted on by Disneyrollergirl

Prada menswear ss15 Prada womenswear resort 2015 Dazed

I always like the sneak previews of womenswear that Prada shows on its menswear runway. As the men’s collections are shown a full three months ahead of women’s it gives us a good idea of the direction, not just for Prada but for fashion overall*.

This collection led us back to Miuccia’s 60-70s roots, with a more everyday look than her sometimes fantastical offerings. It also reminded me a lot of 90s Prada. The camel sweater, rigid denim and crystal-adorned slingbacks get my vote… Continue reading

Editorial shoot: Mad Goofy Chica

Posted on by Disneyrollergirl

What happens in Bristol stays in Bristol, as was the case on our West Country adventure with model-slash-dancer-slash-all-round-creative-entity, Arlie Osborne at Models 1. She showed us the sights – the street art, the waterways, the Clifton Suspension Bridge, oh and the best breakfast in the west (thank you Cafe Kino)…

2 arlie-Osborne-emma-miranda-moore-disneyrollergirl-1 ABOVE: Coat, Sandro menswear/// Top, M Missoni AW14/// Trousers, Alexander Lewis pre-fall 14///Shoes, Purified/// Socks, Falke

3 arlie-Osborne-emma-miranda-moore-disneyrollergirl-2 4 arlie-Osborne-emma-miranda-moore-disneyrollergirl-4 Dress, McQ pre-fall 14/// shoes, Dr Martens AW14/// Socks, Falke

5 arlie-Osborne-emma-miranda-moore-disneyrollergirl-3 Dress, McQ pre-fall 14

6 arlie-Osborne-emma-miranda-moore-disneyrollergirl-6 Coat, Sandro menswear/// Top, M Missoni AW14/// Trousers, Alexander Lewis pre-fall 14

7 arlie-Osborne-emma-miranda-moore-disneyrollergirl-8 8 arlie-Osborne-emma-miranda-moore-disneyrollergirl-9jpg Jumper, ESK AW14

9 arlie-Osborne-emma-miranda-moore-disneyrollergirl 10 T-shirt, Lulu & Co AW14/// Skirt, M Missoni AW14

10 arlie-Osborne-emma-miranda-moore-disneyrollergirl 11 1 arlie-Osborne-emma-miranda-moore-disneyrollergirl-12 T-shirt, stylists own///Trousers, McQ pre-fall 14

11 arlie-Osborne-emma-miranda-moore-disneyrollergirl 13 T-shirt, stylist’s own///Trousers, McQ pre-fall 14

12 arlie-Osborne-emma-miranda-moore-disneyrollergirl 15 Jumper, Jonathan Saunders Pre-fall 14/// Dress, Rag & Bone

13 arlie-Osborne-emma-miranda-moore-disneyrollergirl 20 14 arlie-Osborne-emma-miranda-moore-disneyrollergirl 18 Sweatshirt, Jonathan Saunders Menswear /// T-shirt, Lulu & Co///Skirt, Sandro/// Bracelet, Cornelia Webb AW14

15 arlie-Osborne-emma-miranda-moore-disneyrollergirl 16 Jumper, Jonathan Saunders Pre-fall 14/// Dress, Rag & Bone

16 arlie-Osborne-emma-miranda-moore-disneyrollergirl 21. jpg Coat, Mackintosh AW14/// Dress, McQ AW14

Credits:
Photography: Emma Miranda Moore
Styling: Navaz Batliwalla/Disneyrollergirl.net
Make-up: Maria Jeetoo
Model: Arlie Osborne at Models 1

Marc Jacobs Resort and the Tramp girl comeback

Posted on by Disneyrollergirl

GABRIELA-MARC-JACOBS-Resort

Eighties cocktail girl is back. So says Marc Jacobs, who for the first time presented his resort 2015 collection as a mini show. Styling deets to note: semi-sheer black hose, classic T-strap stilettos (echoing Givenchy aw14), grown up up-dos and Friday-nights-at-Tramp makeup. Dresses are short and tailored, not body con. Continue reading

Queene and Belle: Highland stylin’

Posted on by Disneyrollergirl

Queen-and-belle-ss14 1

If I were a magazine editor, I would be complaining that you can hardly see the clothes in these Queene & Belle look book pictures. But it’s not just about the individual pieces, it’s also about the mood and an aesthetic. So personally I’m all in favour of this lighthearted Scottish knitwear brand and its thrown-together styling…. Continue reading

Editorial shoot: Everything you said

Posted on by Disneyrollergirl

1  Navaz-batliwalla-Disneyrollergirl-Emma-miranda-moore-Eleanor-Models1
ABOVE: Blouse, SportMax Code///T-shirt, LVC///Skirt, Jonathan Saunders///Socks, Falke

2 Navaz-batliwalla-Disneyrollergirl-Emma-miranda-moore-Eleanor-Models1
Blouse, SportMax Code///T-shirt, LVC

3 Navaz-batliwalla-Disneyrollergirl-Emma-miranda-moore-Eleanor-Models1
Vintage sweatshirt, Blitz London///T-shirt, LVC///Blouse, SportMax Code

4 Navaz-batliwalla-Disneyrollergirl-Emma-miranda-moore-Eleanor-Models1
Shirt, Jonathan Saunders///Vintage Levi’s jeans, Blitz London///necklace, Laura Lees at The Shop At Bluebird

5 Navaz-batliwalla-Disneyrollergirl-Emma-miranda-moore-Eleanor-Models1
Blouse, SportMax Code///T-shirt, LVC

6 Navaz-batliwalla-Disneyrollergirl-Emma-miranda-moore-Eleanor-Models1
Top, Michael Van Der Ham///Sweatshirt, vintage///Skirt, Rag & Bone

7 Navaz-batliwalla-Disneyrollergirl-Emma-miranda-moore-Eleanor-Models1
Top, Michael Van Der Ham///Sweatshirt, vintage///Skirt, Rag & Bone

8 Navaz-batliwalla-Disneyrollergirl-Emma-miranda-moore-Eleanor-Models1
Sweater, Paul Smith menswear/// Ring, Katie Rowland at The Shop At Bluebird

SHOP THE SHOOT BELOW:

Photography: Emma Miranda Moore
Styling: Navaz Batliwalla/Disneyrollergirl.net
Hair: Mark Francome Painter
Make-up: Fiona Barry
Model: Eleanor Davies at Models 1

Long coat, long skirt

Posted on by Disneyrollergirl

Long-coat-long-skirt-sartorialist

I love this combo of long and long on The Sartorialist.  We’re so used to the oversized boxy silhouette that this looks different and sweet.

I also just noticed the Vuitton bag. I’ve recently fallen back in love with the classic Vuitton monogram used in the most simple context and you can’t beat a functional cross-body bag.

I’m not sure of the name of that exact bag, but the Pochette Metis is similar in size and shape (and you can buy a separate buff-coloured strap).

Related Posts Plugin for WordPress, Blogger...