This is that funny time of year when it’s blazing hot but the mags are full of new season ad campaigns. And coats. Porter mag is tempting me with come-hither boots and poet’s blouses and Net-a-Porter is bursting its proverbial seams with cashmere overload.
The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.
Welcome to the 21st century Prada.com! Prada ecommerce has arrived with a shiny new site, while also relented to selling on a couple of other choice e-com outlets (namely Net-a-Porter and Mytheresa). What to buy? Well since you asked, let me narrow down the choice…
I’m all for pyjama dressing, but how to make sure your piped Dolce & Gabbana pjs and brocade Gucci slippers don’t look like you just tumbled out of bed? Easy. First make sure you go for a thicker, luxer class of PJ, so look at Dolce, Marni, Dries van Noten and Gucci. You can try wearing actual pyjamas for day wear, but let’s be honest, this requires a certain nonchalance to pull off. (more…)