So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.
This time it’s youthful 90s normcore which makes much more sense. (more…)
“Youth is key now, especially in China. I was in Beijing a week ago. We had a launch of a store and from the time I went last time three years ago, the customer’s completely changed. They used to be old men, now it’s young twentysomethings, so it’s important to make them excited.”
Kim Jones, Louis Vuitton men’s artistic director on his Louis Vuitton X Supreme collab for AW17, WWD(more…)
Aaaaad finally, finally, the Ralph Lauren cafe is opening on Regent Street. A destination inside the new Ralph Lauren Polo store, it will serve coffee, cocktails, wine and snacks, plus breakfast, salads and sandwiches. (more…)