“Makeup is the one category that’s hotter than fragrances and/or skin care, and…at the high-end there aren’t many makeup artist or celebrity products, so in Neiman Marcus and Bergdorf Goodman and Nordstrom, there’s a position for it. What’s going to happen now is we’re going to see a rush of this stuff. It’s going to be like 2002 with celebrity fragrances.”
Brace yourself for the gold rush of celebrity makeup lines coming at you, as predicted by beauty industry consultant Allan Mottus, WWD
As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.
While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)
Net-a-Porter is becoming the go-to site for fine jewellery brands who want to jump in the e-commerce pool or expand their digital reach. An ideal hand-holding partner, it covers all the bases from having a rock solid back end, inspirational editorial, a global reach and a great relationship with influencers.
Yesterday, Tiffany & Co announced a collaboration with Net-a-Porter slated for 27th April* which will centre around selling the popular T By Tiffany line (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. UNIFORM WARES FOR WOMEN
Coming soon from Uniform Wares – women’s watches. I love the understated analogue style of Uniform Wares watches and the women’s line (available to pre-order now) retains the ‘masculine’ good looks of the originals. See more at Uniformwares.com and look out for them at Liberty, Selfridges and Avenue 32. (more…)