The DRG STYLE INDEX this week is all about the new launches and retail concepts launching for AW14. Here’s my ranking of the brand stories that grabbed my attention…
1. BELLA FREUD’S BRAND EVOLUTION
I know it’s only May but I can already tell we’re in for the autumn of Bella Freud. Her AW14 collection is much fuller then the capsule knits we’ve been used to and we’ll also see her first collab with Fred Perry. Plus this week saw a few Insta glimpses of the first proper Bella Freud fragrance collection (on the back of those delicious candles). Is it too early for Christmas wishlists? Continue reading
Wow, what a month May is looking to be for retail! Last week, Harrods opened its Pradasphere exhibition-café-shop-windows takeover, Fendi unveiled its 3-floor Bond Street flagship, Jigsaw’s Duke Street Emporium arrived in Mayfair and Selfridges just launched its summer ‘Beauty Project’.
An epic nationwide store concept (online and offline), The Beauty Project is a look at beauty, not just from a product point of view but in a wider sense, giving us experiential retail and discussions around how we see beauty. Continue reading
Jigsaw has opened a mini department store dedicated to what it calls ‘social shopping’, putting the 3D back into retail. DRG contributor ALISON BISHOP takes a tour with CEO Peter Ruis
“Retail brands have the authenticity to create something unexpected, at Jigsaw we like shops to be slightly off-pitch,” CEO Peter Ruis told me at the launch for Jigsaw’s Duke Street Emporium in Mayfair.
The Emporium name comes from the idea that Jigsaw’s new multi-label, multi-concept two-floor store is like a journey of discovery. “It’s a bit of fun, it’s a bit of curating, the rooms are like catacombs of discovery,” says Ruis. “You can travel through the store finding new products and displays, it’s intended to be very fluid and you can spend as much time as you like going from room to room. They are quite small and merchandise is not overloaded so you can always find things to be inspired,” he says. Continue reading
The DRG Style Index has a bit of an art theme running through it this week. Here’s my ranking of the brand stories that grabbed my attention…
1. GAP IS PARTNERING WITH FRIEZE ART FAIR
This year, Gap has partnered with Frieze New York (opening May 9th) and Frieze London to produce exclusive merchandise in a ‘white cube’ setting that will double as a café. A joint effort with Visionaire, the US collab will produce limited edition tees from the likes of Alex Katz (above), Richard Phillips and Peter Lindbergh. Continue reading
Here’s a great three-way collab that marries experiential retail with personalisation and a hand crafted approach to design. Last week, Jo Malone London invited me to experience its pop-up screen printing studio hosted by creative collective Calm & Collected. The arty foursome have designed special graphic labels for five of Jo Malone London’s favourite scents (yay, Pomegranate Noir is in there!) and as an added bonus the guys are screen-printing complementary boxes to go with. Continue reading
Did I mention my love of outlet shopping? Not just any old outlet but one with a good mix of the classic brands that I wear on a regular basis. Like, you know, Gap,Lacoste, Joseph, Nike, Polo Ralph Lauren… And oh look, here they all are at Cheshire Oaks! AKA one of the vast McArthurGlen designer outlets and one I’ve never been to – until now.
McArthurGlen invited me up one sunny Saturday to discover the outlet and work on a video edit of my seasonal fashion picks. Continue reading
Welcome to the DRG STYLE INDEX, a weekly ranking of brands that have caught my attention. On my style radar this week…
1. IT’S KENZO TIME
I first got wind of Kenzo’s foray into watches six months ago at the Black Frame press day. Now we’re close to the launch of Kenzo timepieces, which are being produced under license but with creative direction under the watch (no pun intended) of Carol Lim and Humberto Leon. Continue reading
Chanel is one of the few top-end luxury brands that still values an in-store experience over the convenience of online shopping. This goes for beauty as well as fashion, so much so that is has invested in standalone beauty destinations – the Covent Garden store is beauty heaven and the Heathrow pop-up was a crowd puller. Continue reading
On this week’s DRG STYLE INDEX, these are the brands that caught my attention…
1. BARRIE TO LAUNCH READY TO WEAR (AND A STORE IS IMMINENT TOO)
The Made in Scotland ethos is gaining momentum with the launch of a new Barrie RTW collection next month. Designed by Chanel’s Odile Massuger using premium cashmere fibre, we’re promised twenty silhouettes merging clean lines with adventurous motifs and colours – I’m particularly intrigued by the description of handpainted porcelain buttons! Continue reading
There’s just no stopping Nike. Or Liberty. And as for the Nike X Liberty collaboration, it’s now in its 9th season and going stronger than ever. At a special presentation in the Liberty store, I was told that managing the demand is quite a feat, a fine balance between creating interest for the product and over hyping it. (I guess they need to try harder, the collection was almost sold out within three days of hitting the shop floor.) Continue reading