Olfactory marketing is becoming more important as retailers try to appeal to all our senses. I love this idea from Fornasetti and Selfridges. If you pass their Christmas window – a hilly snowscape scene featuring a gigantic version of the Ortensia candle – you get a blast of Flora De Fornasetti emitted onto the street. Too fabulous!
It’s finally here and DRG contributor Alison Bishop has given it a thorough going over. Here’s the verdict on J Crew, London-style…
It’s hard to find a brand that does classic preppy style with an insouciant mix of androgyny better than J Crew. And now it’s finally arrived in London with a trio of ‘flagship’ or ‘jewel box’ stores.
We first heard the news that J Crew had settled on Regent Street for its all-singing-all-dancing London debut about a year ago (what’s good enough for Burberry is good enough for J Crew, as the latter snapped up the former’s old home on London’s hottest tourist retail hotspot). Continue reading
Back in February, I ran a piece on the newly-launched Winser London. An online-to-offline fashion start-up founded by Kim Winser (former CEO of Pringle Of Scotland and Aquascutum), it specialises in luxed-up working wardrobe essentials at a friendlier price point than you’d expect. Supplementing the online offer are pop-up shops, so far in Gerrards Cross and Harvey Nichols. Nine months on, I caught up with Winser to find out how the first year of trading is going, what the challenges have been and what’s next for the brand… Continue reading
As you might have gathered, I love knowing what’s new and next when it comes to brands and retail and one of my favourite information resources is LS:N Global. The trends and insight network from The Future Laboratory covers global innovation from design, retail and lifestyle sectors and has a free blog called Seed *. Even better than the online content are the regular insight forums held at The Future Laboratory HQ in Shoreditch. Recently, I was invited to cover Beauty Futures, a jam-packed forum that focused on the beauty industry. Over six hours the LS:N Global team unpacked the emerging trends that will affect the way we shop for beauty over the coming years. Here’s my breakdown: Continue reading
This could well be the cutest beauty packaging of the year. Anna Sui’s Minnie Mouse nail polish bottle, bow palette and lipstick are quite gobsmacking. And in the case of the lipstick, almost ununsable. I mean, smoosh that bullet into your lips? Way to ruin the effect! Continue reading
Playful luxe is the trend that just won’t die and for Christmas, Fendi has gone for it in a major way. Enter its Bag Bugs, which first made their appearance on the AW13 runway in all their funny-faced, Muppets-esque furry glory.
This month, Harrods has the exclusive on Fendi’s Bag Bugs capsule collection. Continue reading
The much awaited Michael Kors Make-up has finally found its way over here. Building on his famous aesthetic, the make-up line follows three strict personality traits; sexy, sporty and glam. But really it’s all about the glam, judging by the statuesque gold packaging. Continue reading
Farfetch continues its discovery and celebration of independent retail with the winner of its global Superstore contest. Le Mill in Mumbai is this year’s victor, winning the opportunity to sell a selection of its product on the site. Launched in 2011, by Cecilia Morelli Parikh, Julie Leymarie and Aurélie de Cort, Le Mill is a vast concept store in Wadi Bunder, housing international and Indian designers (Isabel Marant, Peter Pilotto, Savio Jon and Sabayaschi among them) alongside furniture, books, interiors and even flowers. Frankly, this looks like my kind of shop.
Le Mill is the first Indian store to be added to Farfetch’s global online marketplace, a coup that will bring awareness to the store from shoppers worldwide. My favourite pieces include Isabel Marant’s patent flats, 3.1 Phillip Lim’s sequin-scattered sweatshirt and Andraab’s raw-edged cashmere scarf…