DRG Style Index: Gap, Fendi, Commes Des Garcons, Saint Laurent, John Lewis

Posted on by Disneyrollergirl

The DRG Style Index has a bit of an art theme running through it this week. Here’s my ranking of the brand stories that grabbed my attention…

1. GAP IS PARTNERING WITH FRIEZE ART FAIR
Alex-Katz-Gap-Frieze
This year, Gap has partnered with Frieze New York (opening May 9th) and Frieze London to produce exclusive merchandise in a ‘white cube’ setting that will double as a café. A joint effort with Visionaire, the US collab will produce limited edition tees from the likes of Alex Katz (above), Richard Phillips and Peter Lindbergh. Continue reading

Jo Malone X Calm & Collected X Selfridges #beautyproject

Posted on by Disneyrollergirl

1 Jo-Malone-Calm-and-collected

Here’s a great three-way collab that marries experiential retail with personalisation and a hand crafted approach to design. Last week, Jo Malone London invited me to experience its pop-up screen printing studio hosted by creative collective Calm & Collected. The arty foursome have designed special graphic labels for five of Jo Malone London’s favourite scents (yay, Pomegranate Noir is in there!) and as an added bonus the guys are screen-printing complementary boxes to go with. Continue reading

VIDEO: My spring edit for McArthurGlen

Posted on by Disneyrollergirl

Disneyrollergirl-McArthur-Glen

Did I mention my love of outlet shopping? Not just any old outlet but one with a good mix of the classic brands that I wear on a regular basis. Like, you know, Gap,Lacoste, Joseph, Nike, Polo Ralph Lauren… And oh look, here they all are at Cheshire Oaks! AKA one of the vast McArthurGlen designer outlets and one I’ve never been to – until now.

McArthurGlen invited me up one sunny Saturday to discover the outlet and work on a video edit of my seasonal fashion picks. Continue reading

DRG Style Index: Kenzo, Jigsaw and… Skechers?!

Posted on by Disneyrollergirl

Welcome to the DRG STYLE INDEX, a weekly ranking of brands that have caught my attention. On my style radar this week…

1. IT’S KENZO TIME

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I first got wind of Kenzo’s foray into watches six months ago at the Black Frame press day. Now we’re close to the launch of Kenzo timepieces, which are being produced under license but with creative direction under the watch (no pun intended) of Carol Lim and Humberto Leon. Continue reading

Coming soon: Chanel’s Dentelle Précieuse compact (but will you use it?)

Posted on by Disneyrollergirl

Chanel-Dentelle-Precieuse-Compact

Chanel is one of the few top-end luxury brands that still values an in-store experience over the convenience of online shopping. This goes for beauty as well as fashion, so much so that is has invested in standalone beauty destinations – the Covent Garden store is beauty heaven and the Heathrow pop-up was a crowd puller. Continue reading

THE DRG STYLE INDEX: BARRIE, KILGOUR, HARVEY NICHOLS, A.P.C, MULBERRY

Posted on by Disneyrollergirl

On this week’s DRG STYLE INDEX, these are the brands that caught my attention…

1. BARRIE TO LAUNCH READY TO WEAR (AND A STORE IS IMMINENT TOO)

Barrie-knitwear-Chanel-disneyrollergirl

The Made in Scotland ethos is gaining momentum with the launch of a new Barrie RTW collection next month. Designed by Chanel’s Odile Massuger using premium cashmere fibre, we’re promised twenty silhouettes merging clean lines with adventurous motifs and colours – I’m particularly intrigued by the description of handpainted porcelain buttons! Continue reading

Nike X Liberty 2014 – perfect match

Posted on by Disneyrollergirl

Nike-X-Liberty 1

There’s just no stopping Nike. Or Liberty. And as for the Nike X Liberty collaboration, it’s now in its 9th season and going stronger than ever. At a special presentation in the Liberty store, I was told that managing the demand is quite a feat, a fine balance between creating interest for the product and over hyping it. (I guess they need to try harder, the collection was almost sold out within three days of hitting the shop floor.) Continue reading

You’ve been Vogued

Posted on by Disneyrollergirl

1 vogue-festival-2014-photo-by-disneyrollergirl

Having seen the evolution of fashion blogs over the last seven years (this blog started in 2007), I’m interested in the shift from blogs to brands. Many of the fashion blog pioneers have extended their remit, transforming their blogs into successful creative businesses.

And this approach has spread beyond the bloggersphere to the wider world, hence these days, far from simply aspiring to ‘be a celebrity’ (how 2010!), everyone wants to ‘be a brand’. This thought was crystalised last weekend at the third Vogue Festival (in association with Harrods) at the Southbank Centre’s Queen Elizabeth Hall. Vogue, one of the biggest publishing brands is not content with being a print publication. It wants to be a multi platform destination, an event, a lifestyle brand. And as such it has created a means to engage with its future customers, who themselves have become pretty well versed in the stepping stones of brand-building. Continue reading

Beauty bits: Sephora’s social platform, upcycling Diptyque, Bobbi’s new foundation stick, the best lip balm ever…

Posted on by Disneyrollergirl

SEPHORA’S SHOPPABLE INSPIRATION BOARD

Sephora-The-Beauty-Board

Done well, Sephora’s shopping platform could be a gamechanger. Launched two weeks ago, its new Beauty Board is a Pinterest-esque gallery of user-generated photos, which customers engage with, posting reviews, comments and tips. It’s what beauty forums do best, but this adds an all-important shoppable component and the ability to share widely on other platforms. With mobile’s increasing importance in syncing content with commerce, I imagine we’ll be seeing a lot more brands attempting similar feats. Read more here. Continue reading

Tested: My-wardrobe’s ‘try-before-you-buy’ my-dressing room service

Posted on by Disneyrollergirl

My-wardrobe-my-Dressing-Room 1

As the multi-brand etail market continues to evolve, the originators have their work cut out. How to keep attracting new customers in the face of increased competition? How to tackle the issues of fit and returns? How to differentiate from all the copycats out there? And how to deliver an outstanding service to keep customers coming back?

My-wardrobe.com has a new service that aims to tackle some of these concerns and I was asked to try it out.* Continue reading

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