The fashionisation of beauty is rolling along at a jolly pace isn’t it? Following both Chanel and Dior with their standalone luxury beauty stores comes Burberry and its all-singing-all-dancing Beauty Box. The store opened yesterday in Covent Garden’s King Street selling make-up, perfume and accessories.
From the entry-level nail polishes and perfumes plus associated sunnies, scarves and bags, it’s but a short jump to the coveted trench or coat. And thus (the mega-brands hope) a loyal customer for life.
Naturally, a Burberry store isn’t a Burberry store without some digital wizardry at play. So if you haven’t time for a mini mani, try the Digital Runway Nail Bar instead. This ‘playful virtual experience’ lets you try the latest Burberry runway shades by placing the polish onto a radio-frequency identification-enabled platform to match your skin tone to the required colour.
OK, I’m not actually sure what a radio-frequency identification-enabled platform is but it sounds sufficiently snazzy enough for me to seek it out next time I’m in WC2…
Andrew Bunney has done the seemingly impossible. That is, take a corporate, uncool brand, (albeit with a killer heritage) and turn out a highly desirable line of product. The result is Roundel, a collaboration with the London Underground, that presents T-shirts, jackets, shirts and even trainers as graphic product that will be as at home on the backs of tourists and cityproud Londoners as design-conscious youth. Bravo Mr Bunney! Continue reading
Is this the ultimate in upcycling? For the next eight days, you might get a shock if you amble into Hermes’ New Bond Street store for a silk tie or scarf. The entire ground floor has been hijacked by ‘Petit h’, the luxe, upcycling arm of Hermes, for a unique selling exhibition. Continue reading
Has anyone quite nailed the ‘shop-from-the-printed-page’ experience that publishers are currently obsessed with? So far we’ve seen a few attempts, with Harper’s Bazaar US and Look magazine employing Blippar technology to bring existing magazine content to life – while hopefully generating extra revenue.
Curated online luxury resale is hitting its stride which comes as no surprise. Who has the time to trawl through pages of duff stuff before they get to the goodies? Vestiaire Collective cottoned onto this early, with its very French marketplace of heritage and high fashion accessories and collectable cult brands.
When I fancy indulging my habit for pre-worn Celine, Dinh Van and APC, I head to Vestiaire Collective first. Continue reading
All of a sudden, Brompton Cross is back on my radar. The Conran Shop is flourishing again (seriously, you can do all your holiday shopping there in one mammoth swoop), Joseph is getting better and better and there’s an influx of international fashion arriving.
Acne and Jil Sander Navy appeared rather quietly not long ago, J Crew’s upper-end collections have recently arrived in Draycott Avenue (somewhat overshadowed by the pizzazz of Regent Street) and Carven opened the same week. Continue reading
Olfactory marketing is becoming more important as retailers try to appeal to all our senses. I love this idea from Fornasetti and Selfridges. If you pass their Christmas window – a hilly snowscape scene featuring a gigantic version of the Ortensia candle – you get a blast of Flora De Fornasetti emitted onto the street. Too fabulous!
It’s finally here and DRG contributor Alison Bishop has given it a thorough going over. Here’s the verdict on J Crew, London-style…
It’s hard to find a brand that does classic preppy style with an insouciant mix of androgyny better than J Crew. And now it’s finally arrived in London with a trio of ‘flagship’ or ‘jewel box’ stores.
We first heard the news that J Crew had settled on Regent Street for its all-singing-all-dancing London debut about a year ago (what’s good enough for Burberry is good enough for J Crew, as the latter snapped up the former’s old home on London’s hottest tourist retail hotspot). Continue reading
Back in February, I ran a piece on the newly-launched Winser London. An online-to-offline fashion start-up founded by Kim Winser (former CEO of Pringle Of Scotland and Aquascutum), it specialises in luxed-up working wardrobe essentials at a friendlier price point than you’d expect. Supplementing the online offer are pop-up shops, so far in Gerrards Cross and Harvey Nichols. Nine months on, I caught up with Winser to find out how the first year of trading is going, what the challenges have been and what’s next for the brand… Continue reading