Retail concepts

Buy it now: Just one piece from PER/se



PER Se Nebula Coat
The girls from Nom de Mode have pivoted. They’ve introduced PER/se (pronounced ‘per say’ as in the Latin phrase meaning ‘by itself’), a one-piece concept that will produce one design every two months. (more…)



Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)



THE DRG STYLE INDEX: CARTIER, MARIE MAROT, PAT MCGRATH, REPOSSI



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. CARTIER ROCKS FOR RIHANNA
Rihanna Cartier cover for W with makeup by Pat McGrath
So much love for the W September issue cover, featuring Rihanna and allll the Cartier rocks her head could carry. Terry Jones directed the cover, Steven Klein shot it, Edward Enniful styled it and Pat McGrath painted the molten golden tear. Epic. (more…)



THE DRG STYLE INDEX: Burberry, Harrods, Nike, Muji, Stella McCartney



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

BURBERRY X HARRODS TAKEOVER
Burberry Harrods christmas takeover 2016
It’s been yonks since Harrods did one of its superbrand takeovers. Interesting to see that Burberry is booked in for the next one, a Christmas affair that’s said to be a push by Burberry to cultivate the local consumer. (more…)