Retail concepts

Long read: Why festivals are a gift to the beauty industry

Afro Punk festival. Photo by Driely S
As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.

While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)

Tiffany partners Net-a-Porter on e-commerce

Tiffany partners Netaporter

Net-a-Porter is becoming the go-to site for fine jewellery brands who want to jump in the e-commerce pool or expand their digital reach. An ideal hand-holding partner, it covers all the bases from having a rock solid back end, inspirational editorial, a global reach and a great relationship with influencers.

Yesterday, Tiffany & Co announced a collaboration with Net-a-Porter slated for 27th April* which will centre around selling the popular T By Tiffany line (more…)

THE DRG STYLE INDEX: Uniform Wares, Gucci, Rodin, Grace Coddington, Maison Michel, Faustine Steinmetz

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. UNIFORM WARES FOR WOMEN
Uniform Wares womens watches
Coming soon from Uniform Wares – women’s watches. I love the understated analogue style of Uniform Wares watches and the women’s line (available to pre-order now) retains the ‘masculine’ good looks of the originals. See more at Uniformwares.com and look out for them at Liberty, Selfridges and Avenue 32. (more…)

Is Haymarket about to get hipster-fied?

Will St James's Market and Dover street market bring hipsters to Haymarket?

Don’t go thinking Dover Street Market is the only fashion store that’s pitching its tent in Haymarket. Joining it this summer is Jigsaw, which has a new 1000 sq ft flagship opening to house its menswear, womenswear and The Shop at Bluebird concept store. A joint venture between London’s Crown Estate and Canadian firm Oxford Properties, the shopping destination dubbed ‘St James’s Market’ (below) will transform two historic blocks near Haymarket into five flagship stores, plus office spaces and a public square. (more…)