Ask Alison: Shopstyle and American Express collaborate for ‘Style Inspiration Hub’

Posted on by Disneyrollergirl

Shopstyle Inspiration Hub

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.

It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.

Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. At the press launch, ShopStyle CEO Brian Sugar told me: “There’s an evolution happening with brands that want to tell their story through content curators instead of more traditional media. Brands are looking at native advertising to target the audiences they want to reach.”

In his presentation, Sugar described ShopStyle’s four key business priorities as mobile, global, discovery and personalisation, adding that shopping via the new ShopStyle app will be a whole lot more personal and social with initiatives such as ShopStyle.it (to make Instagram shoppable) and a video technology partnership with Taggled.

ASK ALISON: WHAT DOES IT ALL MEAN?
Are we looking at a new era of synergy retail where mutually beneficial partnerships like this one work in tandem to reach new audiences? Well yes, ShopStyle has identified the way that consumers ‘snack’ on visual inspiration on their mobiles and made it instantly shoppable via a network of the industry’s top style influencers. At the same time, American Express is facilitating the platform and itself reaching a new audience – the younger, notoriously picky millennials – and doing it in a credible way. The challenge is to keep the content and contributors original and fresh so they don’t get lost in a vast sea of sameness.

Follow ALISON BISHOP on Twitter, read her previous guest posts on Disneyrollergirl and discover more of her retail insights on her blog, The Retail Planner.

On trial: Google Glass for Yves Saint Laurent Beauté make-up lesson

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YSL-before-and-after-Google-Glass JPG

Last week, I donned my beauty editor hat to try out the new Google Glass makeup lesson service at YSL Beauté in Selfridges. The service launched earlier this year in the US and has worked its way to London, exclusively at Selfridges.

HOW IT WORKS
You book an appointment which costs £30 (redeemable against purchase). I had my appointment with the charming Fred Letailleur, YSL’s head of make up for northern Europe, who is not only an expert make-up artist, but is now a master Google Glass user. Which is a considerable combination that needs extreme focus. Not only does the make-up artist have to concentrate on what they’re doing to your face, but they’re also operating a tiny camera (embedded inside the ‘glasses’) with discreet movements, and engaging with the customer – answering questions, making you feel at ease etc. Continue reading

THE DRG STYLE INDEX: BURBERRY, VALEXTRA, GUCCI, VALENTINO, FORNASETTI

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Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. NAOMI CAMPBELL AND JOURDAN DUNN FOR BURBERRY SS15

Burberry-Naomi-Campbell-Jourdan-Dunn-Spring-Summer 2015-Campaign

Oh to be a fly on the wall of the new Burberry ss15 campaign featuring Naomi Campbell and Jourdan Dunn. I love the colourful energy of this campaign and – note to Santa – as a key focus of the collection, the trench coats are being made available to buy from today at Burberry.com (with the rest of the collection on sale globally from January 5th).


2. VALEXTRA OPENS NEW YORK STORE

Valextra-Madison-Avenue

Well, hello sexy new Valextra New York store. A first for one of my favourite stealth-luxe brands, the Madison Avenue store aims to appeal to a US and global customer “who enjoys a private sense of luxury,” says executive director, Marco Scarpella. Valextra is raising its visibility from small, in-the-know brand to something a little more high profile. According to reports, London will see its own Valextra store next year.


3. GUCCI’S GIFT GUIDE

Gucci-gift-Guide

All tongues were a-wag about the imminent departure of Frida Giannini and Patrizio di Marco at Gucci this week (weird as the SS15 collection was my favourite for a while). But in more upbeat Gucci news, thank you Rachel Arthur for the heads up on this cute Gucci gift guide video.


4. SYNERGISTIC BRANDING: VALENTINO MEETS FORNASETTI

Valentino-Fornasetti-Collaboration

Is this the ultimate collaboration? Luxury purveyors Valentino and Fornasetti have joined forces on a capsule line mashing up their respective aesthetics. Valentino camo meets Fornasetti’s hand drawn lips – if you’re a fan of both it’s like the best kind of BOGOF (buy one get one free)…

Words: Navaz Batliwalla/Disneyrollergirl.net
Burberry image: Mario Testino

VIDEO: On YSL, Google Glass and the future of beauty retail

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Yves Saint Laurent Google Glass

You’ve got to hand it to Yves Saint Laurent Beauté, it has come up with a really smart way of using Google Glass. Back in September it introduced its hi-tech take-home tutorials to Bloomingdales (below), in which its make-up artist wielded his magic paints and brushes on customers, while simultaneously filming the one-to-one consultation using Google Glass. Continue reading

THE DRG STYLE INDEX: OLYMPIA LE TAN, HARVEY NICHOLS, DOVER STREET MARKET, SOPHIA WEBSTER, BIRCHBOX

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Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1) OLYMPIA LE-TAN’S DEBUT STORE

Olympia-Le-Tan-opens-Paris-store

I just saw that Olympia Le Tan has opened her first store in Paris. I love this girl. Everything from her book-shaped minaudieres to her RTW and even her Tumblr are beautifully executed. The store is located at Passage des Deux-Pavillons, just behind the Palais Royal and houses everything from clothes, to bags (of course), accessories and jewellery. Continue reading

Disappearing fast: Louis Vuitton Cruise 2015

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1 Louis-Vuitton-Cruise-2015-press-day

While here in the UK we’ve had an extremely mild autumn and stores grumble that they haven’t sold enough AW14 coats, the fashion-forward customer is onto other things. Namely, Cruise. The Cruise 2015 collections arrived in November and continue to sell all the way until June. It’s a well known fact now that Cruise (and pre-fall) collections sell more for stores than the more directional spring-summer and autumn-winter collections.

Last week I went to Louis Vuitton to check out the SS15 collection. The press day was help in the private ‘apartment’ on the top floor of the Bond Street Maison. Afterwards I went for a nose around the store as I haven’t been in since Ghesquiere took over from Jacobs. Although it wasn’t that busy customer-wise, the store staff were being very industrious keeping their regular clients up to date with new deliveries. As they explained to me, the Cruise collection had recently arrived and was flying out as soon as they informed their customers. Continue reading

Save the date: Covent Garden Beauty Live

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Covent-Garden-Beauty-Live

As if Covent Garden (and this blog) couldn’t get any more beauty-fied, this happens…. From Thursday 4th to Sunday 7th December, get ready for Covent Garden Beauty Live, a celebration of all things beauty taking place in what the industry has dubbed the ‘Beauty Quarter‘ of London. Continue reading

WIRED Retail 2014: My top 5 takeaways

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WIRED-Retail-Amber-Venz-Rewardstyle-Like-To-Know-It

This year’s WIRED Retail (supported by digital marketing agency Valtech) was a winning combination of all my favourite elements – fashion, retail, social and curation. We’ve been talking about these subjects a hell of a lot lately but certain messages are being crystalised. Among last Monday’s speakers were the founders of Lyst, Farfetch and RewardStyle, as well as Google UK’s Peter Fitzgerald, Etsy’s VP of business development Nicole Vanderbilt, Instagram’s Tracy Yaverbaun and Depop’s CEO, Runar Reistrup. Continue reading

THE DRG STYLE INDEX: TIFFANY T, FINERY LONDON, JOHNNY COCA FOR MULBERRY, MARC JACOBS X DAMIEN HIRST

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Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1) TIFFANY T PUSHES UP PROFITS

It’s not just me that’s crazy about Tiffany’s new ‘T’ line of minimalist T-motif jewellery. Created by design director Francesca Amfitheatrof, it has helped push up profits for the jeweller which reported a sales uptick of 5%. P.S, if you’re in the market for a new style crush, watch Amfitheatrof in the Google hangout above… Continue reading

Buy it now: OTHER X Lee

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OTHER X Lee denim collection Aw14

It’s all about designer denim collaborations at the moment. Hot on the heels of J Brand X Simone Rocha comes this collection from OTHER X Lee. To celebrate 125 years of Lee Jeans, the brains behind OTHER Shop have created a ten-piece collection of dip-dyed, fray-edged, embroidered and scribble-printed denim and jersey-wear, affordably priced from £45 to £125. Continue reading

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