On Gap, M&S, and the fashion paradox of Dressing Normal

Posted on by Disneyrollergirl

Angelica-Huston-Gap-Dress-Normal

Well, isn’t Gap’s new ‘Dress Normal’ campaign interesting?

As we all know, this year’s buzzword ‘normcore’ is steeped in anony Gap-style dressing, so Gap has nodded to that in its Dress Normal strapline. But don’t expect 90s-tinged bland-chic. Gap’s imagery is far more elevated and beautiful, so we’re shown not normal people (thank God, I’m a bit over normal people), but Hollywood elite types in ‘normal’ situations to represent modern-day Gap.

My favourite is Angelica Huston (top) having a coffee in a gorgeously lit diner situation (as opposed to a normcore Starbucks). There’s also Elisabeth Moss from Mad Men taking a beach stroll, Girls’ Zosia Mamet lolling on her bed and Luke Grimes surveying his fridge … yeah, you get the idea. It feels modern, relevant, you’re not looking at the clothes necessarily, but as a brand statement, you take notice.

Elisabeth-Moss-Gap-Dress-Normal

According to the press release, the aim is to celebrates the individuality and authenticity of personal style by questioning what it means to Dress Normal. “We were inspired by the bold and honest spirit of the millennial generation; their authenticity is what makes them stand apart in today’s complex world,” said Stephen Sunnucks, Gap Global President. “Gap has always stood for individuality and being your most authentic self. By challenging the idea of what it means to dress normal, we hope to inspire confidence in everyone’s own personal style.”

Luke-Grimes-Gap-Dress-Normal

As part of the campaign, Gap will be releasing a TV ad, as well as its now-standard Styld-by microsite featuring consumers and influencers wearing Gap their own way. It makes me consider M&S and its various (very expensive) attempts to create engaging ad campaigns. It too uses famous people but I don’t feel it makes them look stylish enough. Although those ads are better than the original ‘being normal’ M&S campaign from back in the day. Anyone remember that ‘I’m noooormaaaaal’ TV ad from 2000? Eek. Good concept, questionable execution, or perhaps M&S was just fourteen years ahead of itself?

 

BRAND NEW SMELLIES: JO MALONE LONDON, SHAY AND BLUE, AESOP

Posted on by Disneyrollergirl

Jo-Malone-Wood-Sage-Sea-Salt

I’m literally drowning under new fragrance samples right now, but I’ve narrowed down my current three favourites that are launching this autumn. They’re all very different and I do admit to being swayed as much by the branding as the scent in some cases…


JO MALONE LONDON WOOD SAGE AND SEA SALT

Jo-Malone-Wood-Sage-Sea-Salt 2

Like Burberry, Jo Malone London is very good at evoking that traditional romantic, slightly windswept Brit imagery. Continue reading

On Louis Vuitton and creativity in advertising

Posted on by Disneyrollergirl

Louis-Vuitton-Fall-Winter-2014-Campaign-charlotte-gainsbourg 1

I’ve finally seen the much talked-about Louis Vuitton ‘series 1′ ad campaign on a printed page and my favourite images by far are the ones of Charlotte Gainsbourg by Annie Leibowitz. Which surprised me as I expected to be more excited by Juergen Teller and Bruce Weber. I love Gainsbourg shot in an artist’s studio setting (whose, I wonder?) but mostly it’s the muted, moody lighting. It feels personal, warm and portrait-y where the others feel like fashion shoots. Continue reading

THE DRG STYLE INDEX: HERMES, SONIA RYKIEL, EBAY, BELLA FREUD

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

A NEW NAME AT HERMES

Nadege-Vanhee-Cybulski-hermes Continue reading

Sneak Peek: Arthur Elgort – ‘The Big Picture’

Posted on by Disneyrollergirl

Gotta love Instagram for sneak peeks. I saw this one on hairdresser Christiaan’s* Insta, it’s of Arthur Elgort with his next photo book, The Big Picture.

It’s being published by Steidl again who singlehandedly win the argument of why print is still relevant – theirs are just the best quality books in every way. The book comes out in November.

*Christiaan doesn’t need a surname, and is apparently working on his own book, fyi

Buy it now: McQ AW14

Posted on by Disneyrollergirl

McQ-Aw14 4

Love the new McQ campaign, shot by Karim Sadli. McQ has been up and down for me, I find sometimes the collections are super-cool and other times they dip too far into commercial territory. I have kept some of the earlier printed look books (I don’t think they make them any more) and they really capture the essence of McQ which for me is steeped in outsider-y youth culture with a very British feel.  Continue reading

Quote of the day: backstage selfies

Posted on by Disneyrollergirl

Matthieu-Blazy-Raf-Simons

“Increasingly over the past couple of seasons, the backstage areas of shows normally reserved for post-show interviews with the designers have been rammed with a certain type of show-goers eager to take selfies with the designers. While some designers are tolerant and patiently oblige, it’s a tendency which has resulted in camera bans and buffed up security backstage at other shows where designers are less keen to play celebrity and fashion.”
Anders Christian Madsen, i-D on fashion and social media

[IMAGE: Raf Simons congratulates Matthieu Blazy after the Maison Martin Margiela Artisinal show via @Suzymenkesvogue/Instagram]

 

Calvin Klein’s comeback season

Posted on by Disneyrollergirl

Calvin Klein MAIN  9

I’m definitely feeling big Calvin Klein comeback vibes at the moment. The classic logo-waistband pants are back on-radar, those Obsession sweatshirts have been a hit before they’ve even arrived in store, and Christy Turlington’s back in her rightful place as the face of Eternity. Continue reading

Pretty little things

Posted on by Disneyrollergirl

1 Agent-Provocateur-Phoenix-Bra

Off anywhere nice on your hols? Of course you are. In which case you’ll be wanting to pack a few personal treats of the luxe, lace variety in your Globe-Trotter luggage. Agent Provocateur’s summer lingerie is big on saccharine sweetness with a side serving of neon in the details. Continue reading

THE DRG STYLE INDEX: NIKE, HERMES, HARRODS, CHARLOTTE GAINSBOURG, MARC BY MARC JACOBS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. NIKE’S NEW AIR MAX LUNAR1 IS HERE

Nike-Air-Max-Lunar1
Heads-up: Nike’s new Air Max Lunar1 trainer (£105) is here, an update on the original Air Max with new ultra-lightweight cushioning and mesh panels to make the cult shoe even more comfortable and flexible. I think they have done a great job adding in new technology while keeping the heritage good looks. Continue reading

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