My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week, Céline goes east and Grazia goes into etail…
1. CELINE’S BEIJING STRATEGY
So the small, discreet, exclusivity rule doesn’t count when it comes to China. Hello Céline fashion show in Beijing! Céline staged a big-ass fashion show in a celeb-packed venue in Beijing’s art district last week to showcase its AW14 collection. The likes of pop star Faye Wong (above) arrived properly attired the Céline way with mannish coat robed over the shoulders. Why the fanfare from this usually reserved brand? Continue reading
Here’s an interesting brand jumping on the 3d-printing personalisation trend. These name bracelets are made to order from Zazzy, a Dutch jewellery brand that uses precious and semi-precious metals for its youthful, casual jewellery. Continue reading
On this week’s DRG STYLE INDEX, these are the brands that caught my attention…
1. BARRIE TO LAUNCH READY TO WEAR (AND A STORE IS IMMINENT TOO)
The Made in Scotland ethos is gaining momentum with the launch of a new Barrie RTW collection next month. Designed by Chanel’s Odile Massuger using premium cashmere fibre, we’re promised twenty silhouettes merging clean lines with adventurous motifs and colours – I’m particularly intrigued by the description of handpainted porcelain buttons! Continue reading
Who doesn’t love a bit of Net-a-Porter newness? New to the site is Sacai (above) and Studio Nicholson. If you’re not au fait with Studio Nicholson, read up on the brand in this post from 2012. It’s rooted in a menswear sensibility with easy pieces for fuss-free living. Cultish Japanese brand Sacai is known for its subverted classics; think deconstructed biker jackets, frill-edged shirts and bomber jacket-dresses. And if you’re just looking for a spring colour injection, you’ll find it at Smythson, Sophie Hulme and Stella McCartney, new in at Net-a-Porter.
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As the multi-brand etail market continues to evolve, the originators have their work cut out. How to keep attracting new customers in the face of increased competition? How to tackle the issues of fit and returns? How to differentiate from all the copycats out there? And how to deliver an outstanding service to keep customers coming back?
This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading
Running a fast fashion empire is a tough old task! Aside from the sheer volume of product to be managed, there’s the competition to worry about, not to mention the cheap labour issues and carbon footprint headaches that entail from manufacturing overseas.
ASOS is one fast fashion company that’s tackling these issues in interesting and highly profitable ways. Last week I spent an insightful afternoon drinking in as much info as I could on a personal tour of its Stitching Academy, its brand new design studios, plus the infamous photo studios at ASOS HQ in Camden… Continue reading
Today’s the day! BeautyMART’s one-day mega sale has started and there’s 50% off across the entire site.
The editorialised beauty site, headed up by Millie Kendal and Anna-Marie Solowij is an insiders’ go-to for such pharmacie gems as Homeoplasmine (homeopathic skinsoother favoured by backstage makeup crews), Balmain hair products and the cult Japanese mascara, Fairydrops (a BeautyMART exclusive). And that’s not even including all the tried and trusted make-up brands, handpicked for their superstar status.
The main thing you need to know is that the sale is a 24-hour spectacular and started at midnight. So if you want to take full advantage, head to BeautyMART, fill your basket, then enter FLASH50 at the checkout. Go now!