Farfetch continues its discovery and celebration of independent retail with the winner of its global Superstore contest. Le Mill in Mumbai is this year’s victor, winning the opportunity to sell a selection of its product on the site. Launched in 2011, by Cecilia Morelli Parikh, Julie Leymarie and Aurélie de Cort, Le Mill is a vast concept store in Wadi Bunder, housing international and Indian designers (Isabel Marant, Peter Pilotto, Savio Jon and Sabayaschi among them) alongside furniture, books, interiors and even flowers. Frankly, this looks like my kind of shop.
Le Mill is the first Indian store to be added to Farfetch’s global online marketplace, a coup that will bring awareness to the store from shoppers worldwide. My favourite pieces include Isabel Marant’s patent flats, 3.1 Phillip Lim’s sequin-scattered sweatshirt and Andraab’s raw-edged cashmere scarf…
What’s the verdict on Oliver Spencer’s new wowmenswear AW13 collection? I’m getting vaguely APC-ish vibes which is no bad thing. The tailored jeans are a nice change from the oceans of skinnies out there and the chunky knits have their own boyish charm. The styling and casting of these press pictures is very appealing too, ageless and gamine – how cute is that fringed bob? Continue reading
It seems Brits love a beauty box, but whether that’s for the handy miniatures or for the Christmassy sense of unpacking all the goodies I’m not quite sure. Anyhoo, here’s two you need to know about if you’re a beauty box fan.
First, Selfridges has launched its Christmas advent calendar (above), which is bigger and better than ever before. SPOILER ALERT: The contents are plentiful and include the following… Continue reading
I’m far too much of a scaredy cat to cycle around London (and er, I can’t actually ride a bike), but if I was the cycling type, then Goodordering‘s boxy bike bags would be my accessory of choice. These unisex, retro-looking bags have been designed with function first and are especially aimed at people who need to cart portable offices around day to day. Thus they all have padded laptop compartments or pockets, are made of durable nylon, and are super-spacious and lightweight. The styles on offer include pannier bags, satchels, backpacks and shoppers and all are designed to clip on your bike. Continue reading
The Eudon Choi for River Island shop is open! And aren’t the look book pictures fab?
The capsule collection is part of River Island’s Design Forum which gives emerging designers a platform to reach more consumers at an affordable price. Choi based his inspiration around Vogue photographer Peter Lindbergh’s 1991 Wild At Heart shoot, which famously featured the likes of Cindy Crawford, Naomi Campbell and Tatjana Patitz as bad-ass bikers girls.
Eudon Choi’s tomboy-luxe aesthetic is all about boxy, anti-bodycon shapes in rich fabrics. The silver leather jacket (£250) is likely to sell out first, swiftly followed by the biker boots (£110). But the biker-detailed utility jacket (£150) and leather-panelled coat (£200) are probably your best bet for cost-per-wear versatility.
STEFANO TONCHI ON INTO THE GLOSS
Oh my nosiness knows no bounds. I love Into The Gloss for its snoops into the bathroom cabinets of fashiony women and now it’s been sniffing around the men’s grooming shelves too. Here’s W magazine’s Stefano Tonchi’s thoughts on his grooming routine (Hmmm, Only 6 products but still)… Continue reading
SO this is the DVF shoppable Google Hangout. It happened in the middle of last night hosted live by Diane Von Furstenberg and Lucky Magazine’s Eva Chen and attended by six fashion fans, plus beauty vlogger Michelle Phan. It’s similar to the hangout that Donatella Versace did for Versus, in that is has a host interviewing a designer about the collection. But this one’s different because it’s shoppable. So kind of like QVC?
It’s very detailed, with Diane giving quite a lot of background and information to the collection. But aside from talking about the collection, the Hangoutees (what do you call Hangout members? Hangouters? Hanger-outers?) ask Diane about being an entrepreneur, style confidence and dealing with haters. If you’ve even seen DVF give a talk, you’ll know this is highly watchable.
If you’re not on Google Plus, it’s quite easy to join up. (And if you do, please do follow my page at Plus.google.com/+Disneyrollergirl) If you’re interested, read my Google Plus post here to find out how it all works and what the deal is with Google Hangouts.
Is this the first time illustration has been used in an etail context? To sell actual product? Probably not, but I love the idea. Especially when used by Topshop US in association with Shit Bloggers Wear. The high street retailer asked Cecilia Doan to illustrate its new season hero pieces based on her satirical Tumblr blog, Shit Bloggers Wear. Nice one whoever came up with this one…
This is a simple but clever marketing campaign I read about on WWD.
Amanda Wakeley‘s ‘on the bed’ editorial pages are proving to be a massive product driver, with featured items almost selling out. The online campaign shows outfits photographed on a bed, styled haphazardly in the way you and I plan what to wear on a daily basis. The photos are on a dedicated ‘on the bed‘ page on Wakeley’s site and feature the all-important buying and sharing buttons. Continue reading