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Online shopping

ASK ALISON: IS IT A STORE OR A HOME?

Freunde-von-Freunden-Apartment 2

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are merchandising their store environments to inspire customers to feel at home

More and more digital brands want to lay down physical roots and create their own permanent stores. At the same time, retailers are ramping up online sales initiatives for increasingly digitally savvy shoppers. So now we have the trend to make showroom-style spaces resemble highly curated homes and apartments. Which makes us want to buy everything and move in. (more…)

The Chanel Coco Crush fine jewellery store at Netaporter is open

Chanel Coco Crush fine jewellery netaporter

The Chanel Coco Crush fine jewellery pop-up shop at Net-a-Porter has been open for one hour and already pieces are sold out. (So if you were thinking of splashing £13,500 on the 18-karat yellow gold cuff, sorry you weren’t quick enough). What you can still buy (at time of writing) are the five gold rings. In white gold or yellow gold, they have the signature Chanel ‘quilting’ effect and range from £1,400 to £2,325. You can buy them from the pop-up e-com shop until 6th May.

Click quickly now…

THE DRG STYLE INDEX: CHANEL’S COCO CRUSH, BYREDO, REVLON, ESTEE LAUDER, AGNES B

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1) COULD CHANEL’S COCO CRUSH E-COMMERCE LAUNCH BE A GAME CHANGER FOR FINE JEWELLERY?

Chanel Coco Crush Netaporter fine jewellery

There’s more to last week’s news on Chanel planning to launch e-commerce. The big story this week is of a Net-a-Porter X Chanel digital pop-up that opens on Wednesday selling the new capsule fine jewellery line, Coco Crush. The simple shapes featuring Chanel’s signature quilting pattern in 18 carat gold will start at €1,970 for rings, going up to €19,000 for a cuff. What’s interesting (and clever) is that this lets Chanel dip a toe in the e-commerce waters with the help of the very best in the biz. (more…)

THE DRG STYLE INDEX: CHRISTOPHER KANE X NARS, CHANEL E-COMMERCE, MONTBLANC, HILLIER BARTLEY

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. GET READY FOR CHRISTOPHER KANE BEAUTY

Christopher Kane X NARS NEONEUTRAL

First look at Christopher Kane for NARS and it’s suitably punchy. Big on neon-y pinks, the ten-piece ‘NEONEUTRAL’ collection is aimed at the fearless fashion-forward girl although there are some wearable nudes and corals in the mix. It lands on counter 15th April. (more…)