Ask Alison: The Shazamification of fashion

Posted on by Disneyrollergirl

MuseStyle

This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…

Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.

Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading

A VIP tour at ASOS HQ

Posted on by Disneyrollergirl

1 asos-design-studio-stitching-academy-disneyrollergirl

Running a fast fashion empire is a tough old task! Aside from the sheer volume of product to be managed, there’s the competition to worry about, not to mention the cheap labour issues and carbon footprint headaches that entail from manufacturing overseas.

ASOS is one fast fashion company that’s tackling these issues in interesting and highly profitable ways. Last week I spent an insightful afternoon drinking in as much info as I could on a personal tour of its Stitching Academy, its brand new design studios, plus the infamous photo studios at ASOS HQ in Camden… Continue reading

IT”S ON! BeautyMART 50% flash sale (for today only)

Posted on by Disneyrollergirl

BeautyMART sale

Today’s the day! BeautyMART’s one-day mega sale has started and there’s 50% off across the entire site.

The editorialised beauty site, headed up by Millie Kendal and Anna-Marie Solowij is an insiders’ go-to for such pharmacie gems as Homeoplasmine (homeopathic skinsoother favoured by backstage makeup crews), Balmain hair products and the cult Japanese mascara, Fairydrops (a BeautyMART exclusive). And that’s not even including all the tried and trusted make-up brands, handpicked for their superstar status.

The main thing you need to know is that the sale is a 24-hour spectacular and started at midnight. So if you want to take full advantage, head to BeautyMART, fill your basket, then enter FLASH50 at the checkout. Go now!

Buy it now: Sophia Webster’s 3-inch Ida heels

Posted on by Disneyrollergirl

Sophia-webster-net-a-porter-Ida 5

I love that this exclusive Sophie-Webster-for-Net-a-Porter collection is called Ida. Ida Petersson is Net-a-Porter’s senior shoes buyer who I first met a few years ago when she was at Harvey Nichols. She’s like a bundle of energy in person, so it’s no surprise that she’s a fan of Webster, whose own aesthetic is equally high on the fizzy fun factor. Continue reading

What to steal from Burberry AW14 menswear

Posted on by Disneyrollergirl

Burberry-mens-silk-scarf-Aw14

Oh goody. In amongst all the tracksuity sport-luxe that’s dominating London Menswear for AW14, Burberry brings us the silk foulard. Slung jauntily around the shoulders of biker jackets and teddybear coats, it’s not the most macho look but it’s one I really love.

My favourite was a London map-print (old style, not Google-style thankfully), which also comes on a jazzy silk shirt. My other highlights were the handpainted grained leather Caban coats (£5,500), round-shouldered camel Chesterfield coat (£2,495) and split collared Aran sweater (£1,495).

Continue reading

Today’s the day – the Mr Porter sale is here!

Posted on by Disneyrollergirl

Mr-Porter

The Mr Porter international sale went live today – at last! The US sale started a few days ago but I’ve had a look and there are still some crumbs left for the rest of us.

As usual, I’ve hunted out the pieces that I think work for both guys and girls, so here’s my edit of what we can steal. Personally, I’m all about the Raf Simons knit and the LVC pocket tee. A classic cotton pocket tee is stupidly hard to come by these days so I stockpile these when I see them…

Levis-Denim-Jacket-LVCAspesiRaf-Simons-Animal-print-sweater
KolorLVC-Levis-pocket-teeAPC-Varsity-sweatshirt

TOP ROW L-R: Levi’s Vintage Clothing DENIM JACKET, £105 (£210); Aspesi RAINCOAT, £112.50 (£225); Raf Simons SWEATER, £171-50 (£245)

BOTTOM ROW: Kolor STRIPED SWEATER, £232.50 (£465); Levi’s Vintage Clothing POCKET TEE, £32.50 (£65); A.P.C SWEATSHIRT, £55 (£110)

CLICK THE PICTURES TO SHOP THE EDIT. THIS POST USES AFFILIATE LINKS

Feelgood fashion? Oh MyGoodness!

Posted on by Disneyrollergirl

Mygoodness-Uniform-wares

Here’s something a little different for Cyber Monday. If you want to join in the excitement, boost the economy, and give back, then why not do your shopping at MyGoodness.com? It’s the latest in social enterprise and means you can scratch the shopping itch while giving something back.

How it works is that for everything you buy, either the brand or the MyGoodness team will donate a percentage of the price to a cause or charity that they currently support. ‘Philanthropic retail’ (think TOMS and Gandys Flipflops) is becoming more common, but it helps that what MyGoodness stocks on the site is an edit of really well chosen products (including fashion, beauty, home, tech and books).

To add another twist, MyGoodness also sells ‘Money can’t buy experiences’ which translates as things like meeting a favourite artist backstage or having dinner with a superstar chef.

On the site right now, you can buy this Clarisonic Plus, this 3.1 Phillip Lim ’31 Minute’ clutch and this Uniform Wares 200 Series Calendar watch (above), all with 10% of the price going to Chickenshed, the children’s threatre charity. Interested? Click here more feelgood fashion from MyGoodness.

 

Retail remix – thoughts running through my head

Posted on by Disneyrollergirl

Celestine-Eleven-shop 2

This is just me emptying my head of all the nuggets of retail biz info I’ve picked up lately. Continue reading

Clique’s interactive print-to-mobile magazine launches – with exclusive Katie Eary product

Posted on by Disneyrollergirl

Clique

Has anyone quite nailed the ‘shop-from-the-printed-page’ experience that publishers are currently obsessed with? So far we’ve seen a few attempts, with Harper’s Bazaar US and Look magazine employing Blippar technology to bring existing magazine content to life – while hopefully generating extra revenue.

New to the space is Clique, a free print magazine mailed to its target audience, with every item shoppable, sharable and watchable by smartphone. Continue reading

Buy it now: French cult classics at Vestiaire Collective

Posted on by Disneyrollergirl

Vestiaire-Collective

Curated online luxury resale is hitting its stride which comes as no surprise. Who has the time to trawl through pages of duff stuff before they get to the goodies? Vestiaire Collective cottoned onto this early, with its very French marketplace of heritage and high fashion accessories and collectable cult brands.

When I fancy indulging my habit for pre-worn Celine, Dinh Van and APC, I head to Vestiaire Collective first. Continue reading

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