Online shopping

Buy it now: Just one piece from PER/se

PER Se Nebula Coat
The girls from Nom de Mode have pivoted. They’ve introduced PER/se (pronounced ‘per say’ as in the Latin phrase meaning ‘by itself’), a one-piece concept that will produce one design every two months. (more…)

Can the Burberry Beauty Pinterest campaign drive mascara sales?

Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)

Buy it now: the Prada ecommerce edit

Prada ecommerce aw16

Welcome to the 21st century! Prada ecommerce has arrived with a shiny new site, while also relented to selling on a couple of other choice e-com outlets (namely Net-a-Porter and Mytheresa). What to buy? Well since you asked, let me narrow down the choice…

Accessories Decorative bag straps, those luxury girl scout keyrings, micro-mini notebooks (is it too early to think about stocking fillers?) (more…)

THE DRG STYLE INDEX: Tiffany, Theory, Berluti, Acne Studios

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


Tiffany targets teens and millennials with a Snapchat lens and geo filter
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)