The girls from Nom de Mode have pivoted. They’ve introduced PER/se (pronounced ‘per say’ as in the Latin phrase meaning ‘by itself’), a one-piece concept that will produce one design every two months. (more…)
The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.
Welcome to the 21st century Prada.com! Prada ecommerce has arrived with a shiny new site, while also relented to selling on a couple of other choice e-com outlets (namely Net-a-Porter and Mytheresa). What to buy? Well since you asked, let me narrow down the choice…
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. TIFFANY TARGETS TEENS
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)