Who doesn’t love a bit of Net-a-Porter newness? New to the site is Sacai (above) and Studio Nicholson. If you’re not au fait with Studio Nicholson, read up on the brand in this post from 2012. It’s rooted in a menswear sensibility with easy pieces for fuss-free living. Cultish Japanese brand Sacai is known for its subverted classics; think deconstructed biker jackets, frill-edged shirts and bomber jacket-dresses. And if you’re just looking for a spring colour injection, you’ll find it at Smythson, Sophie Hulme and Stella McCartney, new in at Net-a-Porter.
Hover or click on the images to shop. This post uses affiliate links.
As the multi-brand etail market continues to evolve, the originators have their work cut out. How to keep attracting new customers in the face of increased competition? How to tackle the issues of fit and returns? How to differentiate from all the copycats out there? And how to deliver an outstanding service to keep customers coming back?
This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading
Running a fast fashion empire is a tough old task! Aside from the sheer volume of product to be managed, there’s the competition to worry about, not to mention the cheap labour issues and carbon footprint headaches that entail from manufacturing overseas.
ASOS is one fast fashion company that’s tackling these issues in interesting and highly profitable ways. Last week I spent an insightful afternoon drinking in as much info as I could on a personal tour of its Stitching Academy, its brand new design studios, plus the infamous photo studios at ASOS HQ in Camden… Continue reading
Today’s the day! BeautyMART’s one-day mega sale has started and there’s 50% off across the entire site.
The editorialised beauty site, headed up by Millie Kendal and Anna-Marie Solowij is an insiders’ go-to for such pharmacie gems as Homeoplasmine (homeopathic skinsoother favoured by backstage makeup crews), Balmain hair products and the cult Japanese mascara, Fairydrops (a BeautyMART exclusive). And that’s not even including all the tried and trusted make-up brands, handpicked for their superstar status.
The main thing you need to know is that the sale is a 24-hour spectacular and started at midnight. So if you want to take full advantage, head to BeautyMART, fill your basket, then enter FLASH50 at the checkout. Go now!
I love that this exclusive Sophie-Webster-for-Net-a-Porter collection is called Ida. Ida Petersson is Net-a-Porter’s senior shoes buyer who I first met a few years ago when she was at Harvey Nichols. She’s like a bundle of energy in person, so it’s no surprise that she’s a fan of Webster, whose own aesthetic is equally high on the fizzy fun factor. Continue reading
Oh goody. In amongst all the tracksuity sport-luxe that’s dominating London Menswear for AW14, Burberry brings us the silk foulard. Slung jauntily around the shoulders of biker jackets and teddybear coats, it’s not the most macho look but it’s one I really love.
My favourite was a London map-print (old style, not Google-style thankfully), which also comes on a jazzy silk shirt. My other highlights were the handpainted grained leather Caban coats (£5,500), round-shouldered camel Chesterfield coat (£2,495) and split collared Aran sweater (£1,495).
The Mr Porter international sale went live today – at last! The US sale started a few days ago but I’ve had a look and there are still some crumbs left for the rest of us.
As usual, I’ve hunted out the pieces that I think work for both guys and girls, so here’s my edit of what we can steal. Personally, I’m all about the Raf Simons knit and the LVC pocket tee. A classic cotton pocket tee is stupidly hard to come by these days so I stockpile these when I see them…
CLICK THE PICTURES TO SHOP THE EDIT. THIS POST USES AFFILIATE LINKS