Online shopping

Net-a-Porter new season now



Chloe Moretz modelling new season trends in Porter magazine

This is that funny time of year when it’s blazing hot but the mags are full of new season ad campaigns. And coats. Porter mag is tempting me with come-hither boots and poet’s blouses and Net-a-Porter is bursting its proverbial seams with cashmere overload.

So it’s a good time to think ahead. Alongside the utility-luxe basics that I tend to go for, there’s a lot more romance and whimsy around. Chloe’s blouse has the loveliest trailing scarf (more…)



Buy it now: Just one piece from PER/se



PER Se Nebula Coat
The girls from Nom de Mode have pivoted. They’ve introduced PER/se (pronounced ‘per say’ as in the Latin phrase meaning ‘by itself’), a one-piece concept that will produce one design every two months. (more…)



Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)



Buy it now: the Prada ecommerce edit



Prada ecommerce aw16

Welcome to the 21st century Prada.com! Prada ecommerce has arrived with a shiny new site, while also relented to selling on a couple of other choice e-com outlets (namely Net-a-Porter and Mytheresa). What to buy? Well since you asked, let me narrow down the choice…

Accessories Decorative bag straps, those luxury girl scout keyrings, micro-mini notebooks (is it too early to think about stocking fillers?) (more…)