Online shopping

Buy it now: how successful will the Gosha X Burberry capsule collection be?



Gosha x Burberry capsule collection 2018 shot by Gosha Rubchinskiy

The Gosha X Burberry capsule collection goes on sale on Saturday. It’s weird because I feel like this is almost old news considering we first heard about the collab back in June (and yes, my inner slow fashion advocate hates myself for thinking this…).

In normal fashion timing it’s not old news, but in Burberry see-now-buy-now land, it feels like a lifetime. We saw it on the runway, then in photography shown at the Here We Are exhibition in September and most recently worn by celebrities on the red carpet and in fashion mag editorials. Here’s Daisy Ridley in V magazine… (more…)



Céline e-commerce goes live



Celine e-commerce

Let’s go shopping at Celine.com!

LVMH is finally launching Céline e-commerce with a new version of Celine.com launching in France. All product categories will be available for purchase online, according to WWD.

The launch will be marked by a digital ad campaign in France from mid-December. (more…)



What’s in the box: the business of beauty advent calendars



unpacking the business of beauty advent calendars

On October 25th, 300 people queued around the block of Liberty’s department store before 8.30am. Not for a new i-gadget, or a half price techy telly, or even a celebrity collaboration. No, they queued for make-up. Or more specifically, for the privilege of buying a £175 box of beauty products, albeit worth over £500.

Welcome to the frenzied, hype-commerce world of beauty advent calendars. A business that’s been booming for the last couple of years and is still growing (according to Google trends). (more…)



THE DRG STYLE INDEX: Mr Porter, Glossier, Tiffany, Anya Hindmarch and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…

1. INTRODUCING MR.P – FUTURE-PROOF FASHION FROM MR PORTER

Mr P by Mr Porter
Mr Porter has entered the own-label fray with Mr P, a collection of ‘future-proof’ pieces. Alongside core staples, there will be five limited-edition capsules every year, each inspired by a style icon. (more…)