My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week, Céline goes east and Grazia goes into etail…
1. CELINE’S BEIJING STRATEGY
So the small, discreet, exclusivity rule doesn’t count when it comes to China. Hello Céline fashion show in Beijing! Céline staged a big-ass fashion show in a celeb-packed venue in Beijing’s art district last week to showcase its AW14 collection. The likes of pop star Faye Wong (above) arrived properly attired the Céline way with mannish coat robed over the shoulders. Why the fanfare from this usually reserved brand? Continue reading
We’re all familiar with the iconic brand ‘codes’ of Chanel; the double Cs, the pearls, the tweed, the number 5. But here’s a lesser known one: the suntan. Mademoiselle Chanel arguably made the suntan fashionable – until the 1920s, a tan was associated with peasants and farmers, not refined sophisticates. Now of course, every beauty brand under the, um, sun has its suncare line but if you don’t want to fry, or deal with the mess and fuss of fake tan, Chanel would like you to consider its Healthy Glow Manifesto.
Admittedly a fluffy marketing campaign, it’s a seductive one that offers an all-season approach to looking glowy, healthy and outdoorsy (in the chicest way possible of course). Continue reading
When it comes to immersive, experiential retail, you can’t really beat Harrods and its epic store takeovers. Chanel and Dior have had their turn and this month saw the unveiling of Pradasphere, a fusion of shop windows (40 in total), pop-up shop, cafe and exhibition.
The exhibition on the fourth floor is the big draw. It starts with glass cabinets telling the story of the beginnings of the 101-year-old brand. Originally purveyors of leathergoods, we’re shown vitrines of ancient paper packaging, handbag frames and luxurious vanity sets for the travelling classes. All give an air of revered Milanese shopkeeper to the proceedings, nicely bringing us back to retail. Continue reading
Here’s an interesting brand jumping on the 3d-printing personalisation trend. These name bracelets are made to order from Zazzy, a Dutch jewellery brand that uses precious and semi-precious metals for its youthful, casual jewellery. Continue reading
The DRG STYLE INDEX this week is all about the new launches and retail concepts launching for AW14. Here’s my ranking of the brand stories that grabbed my attention…
1. BELLA FREUD’S BRAND EVOLUTION
I know it’s only May but I can already tell we’re in for the autumn of Bella Freud. Her AW14 collection is much fuller then the capsule knits we’ve been used to and we’ll also see her first collab with Fred Perry. Plus this week saw a few Insta glimpses of the first proper Bella Freud fragrance collection (on the back of those delicious candles). Is it too early for Christmas wishlists? Continue reading
Wow, what a month May is looking to be for retail! Last week, Harrods opened its Pradasphere exhibition-café-shop-windows takeover, Fendi unveiled its 3-floor Bond Street flagship, Jigsaw’s Duke Street Emporium arrived in Mayfair and Selfridges just launched its summer ‘Beauty Project’.
An epic nationwide store concept (online and offline), The Beauty Project is a look at beauty, not just from a product point of view but in a wider sense, giving us experiential retail and discussions around how we see beauty. Continue reading
Jigsaw has opened a mini department store dedicated to what it calls ‘social shopping’, putting the 3D back into retail. DRG contributor ALISON BISHOP takes a tour with CEO Peter Ruis
“Retail brands have the authenticity to create something unexpected, at Jigsaw we like shops to be slightly off-pitch,” CEO Peter Ruis told me at the launch for Jigsaw’s Duke Street Emporium in Mayfair.
The Emporium name comes from the idea that Jigsaw’s new multi-label, multi-concept two-floor store is like a journey of discovery. “It’s a bit of fun, it’s a bit of curating, the rooms are like catacombs of discovery,” says Ruis. “You can travel through the store finding new products and displays, it’s intended to be very fluid and you can spend as much time as you like going from room to room. They are quite small and merchandise is not overloaded so you can always find things to be inspired,” he says. Continue reading