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Coming soon: Trademark AW15

Trademark Aw15

The Burch girls from Trademark are quietly building a solid brand, assembled around all my favourites – coats, knits and shirts. They arrived on the New York scene only a few seasons ago with their ‘modern preppie’ sweatshirts and considered accessories and have developed a strong signature that I guess is in keeping with the idea of American sportswear. That is, ‘sportswear’ in the traditional sense of everyday separates, as opposed to Lulu Lemon-esque ‘athleisure‘.

It’s an interesting time for said sportswear. It’s an almost quaint idea when you think of how brands like Donna Karan and Ralph Lauren are being usurped by upstarts of the Public School and Alexander Wang kind. But I like the Trademark aesthetic a lot. The branding is great, very clean, with a tomboyish bent, but not necessarily androgynous. And I love the look book photography.

These are the AW15 look book pictures which have a slightly domesticated look about them, inspired as they were, by ‘moms’. In fact, they were shot in the Pennsylvania home of Pookie and Louisa Burch’s mum, which ties up the theme rather nicely.

Trademark-aw15
Trademark Aw15
Trademark Aw15
Trademark aw15

I met up with the Burch sisters when they were in London to preview their pre-fall and autumn-winter collections. I got a really thorough look at the pieces and got to geek out over the poplin shirts and polypropylene knits. The polypropylene gives the knitwear a techy, boxy feel, which adds a modern spin to the otherwise nostalgic silhouettes. But I gravitated most towards the coats, which have simple, modernist cuts but interesting details, like scallop edges and removable collars. The other details I liked were the shirts with detachable scarves and the Belgian loafers which are becoming something of a signature.

Matches Fashion is supporting Trademark in the UK, with a selection of AW15 pieces gradually filtering through on the website. There’s also a great interview here worth reading if you want to know more about the brand.

Trademark aw15
Trademark aw15
Trademark aw15
Trademark aw15

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WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Trademark AW15

THE DRG STYLE INDEX: MICHAEL BASTIAN WOMENSWEAR, FREDERIC MALLE, LEMAIRE X UNIQLO, TOPSHOP ARCHIVE

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. MICHAEL BASTIAN LAUNCHES WOMENSWEAR
Michael Bastian womenswear autumn winter aw15

Spotted on Insta: Michael Bastian is launching womenswear and I need these chinos in my life… (more…)

Buy it now: Charlotte Tilbury Norman Parkinson collection

Jerry hall By norman Parkinnson Vogue

My personal favourite from the Charlotte Tilbury Norman Parkinson collection has to be the Matte Revolution lipstick in 1975 Red. It’s a great ‘colour-pop’ shade; well pigmented, beautifully formulated (matte but non-drying) and in stunning weighty golden packaging, so I think it’s worth the spendy £23 price. (more…)

Buy it now: New in for autumn

JW Anderson spoon pendants

It’s a bit cloudy today so I’m doing a new-in autumn shopping round-up. Starting with these stunning J.W. Anderson spoon pendants (above). These have just gone into Selfridges and J-W-Anderson.com – How delicious do they look? Also piquing my interest are the shoes and loafers from Dries Van Noten and Paul Smith, which I would wear with grey wool socks and my cropped tailored Joseph trousers.

Knitwear is a bit of a fetish of mine and the best bits tend to get snapped up fast. I love the school uniform colours of the Valentino sweater and the Marni mustard ombre menswear knit. Either would be a nice partner to the Dolce & Gabbana sheer tie neck blouse. Finally, you can’t go wrong with a camel coat – this one from Isabel Marant is relatively affordable at £620…

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Words: Navaz Batliwalla/Disneyrollergirl