Prada dreams

Prada Olfactories

The new Prada fragrance collection ‘Olfactories’ probably doesn’t need any more press coverage, but the marketing of these ‘fragrance collages’ appeals to my arty side. The idea is that the focus isn’t on notes or ingredients but the dreamy, subconscious feeling you get from these surrealist visuals. As Olfactories’ creator Daniela Andrier says, “there aren’t any explanations of the ingredients inside. I think it’s something we’re so fed up of; these eternal explanations of bergamot.” (more…)

Smythson stories: how the Mara diary is made*

Making of a Smythson diary Mara midnight

“Our Featherweight paper is the same paper that’s used for bank notes. It’s extremely thin but durable enough to be written on without the ink showing through.”

I’m being taken on a personal tour of Smythson’s Hertfordshire bookbinding workshops, where its famous diaries are produced, from printed page to hand-finished leather covers. My guide is pointing out each artisanal technique while I take in the familiar sky blue paper hue that serves as a permanent presence throughout the premises. (more…)

Ask Alison: Do you speak Hermès?

Hermes launches Hermesistible microsite

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how Hermès is using playful storytelling to launch an accessories e-commerce microsite

Hermès has a playful answer to the emotive question of why we shop for luxury: irresistible whimsy.

Via its engaging and fun new website, Hermèsistible, the French luxury brand says ‘just give in to life’s temptations’ and, ‘go with your irrepressible desire’ to buy to that enamel silver bracelet or buckled leather cuff. (more…)

Chanel Rouge Noir returns

Chanel Rouge Noir Limited Edition

Would it be too much of a stretch to pin the ‘fashion-isation’ of beauty onto Chanel and its major moment with the iconic ‘Vamp’ nail? This year marks two decades since Uma Thurman sported the eggplant-hued mani (renamed Rouge Noir for commercial purposes) in Tarantino’s Pulp Fiction, scoring never-seen-before stampedes as well as initiating an era of product placement in movies that’s since become commonplace. (more…)