As the multi-brand etail market continues to evolve, the originators have their work cut out. How to keep attracting new customers in the face of increased competition? How to tackle the issues of fit and returns? How to differentiate from all the copycats out there? And how to deliver an outstanding service to keep customers coming back?
Just launched: Seek No Further, a new premium fashion line from the heritage utility brand, Fruit Of The Loom. I love these offbeat campaign images from the brand (shot by Colin Dodgson), which is said to harness a pioneering spirit, “inspired by yesterday’s visionaries, today’s trailblazers and tomorrow’s innovators”. Although we’ve all heard that before so the proof will be in the pudding… Continue reading
River Island loves bloggers so it’s tapped some of its favourites to model its latest denim. Why this works? Because these super-bloggers will naturally share the shots on their own multi channel platforms, thus spreading the message far and wide. (It’s an international affair – amongst the bloggers are Italian Chiara Ferragni from The Blonde Salad, Australian Jessica Stein of Tuula Vintage and Spanish Gala Gonzalez from Amlul). Continue reading
Beauty bits: Tom Ford’s first face palette, Sam McKnight hair accessories, positive beauty talk and Coca Cola nails
FIRST LOOK AT TOM FORD’S FACE PALETTE
Last week I met with the PR for Tom Ford Beauty, where she arranged all the latest spring lip and nail colours before me. Most exciting was a first look at the new (and first ever) Tom Ford face palette (above) due in April. Even the MD of the store we were in snuck over from his meeting at the next table to get a peek. In the pics below you can also just see the Lip and Cheek Shimmers (bottom right) which also land on counter in April. Continue reading
And we’re off! It’s the London leg of Fashion Month and there’s a lot I’m looking forward to. Mother Of Pearl makes its London Fashion Week debut this season, Joseph returns to LFW after years and years and years and Blue Farrier is going to show us what’s up her Issa sleeve. Then there’s Hunter’s arrival on the fashion week stage. Is this another Burberry in the making?
Also new for London Fashion Week is the British Fashion Council’s official partnership with Swatch. If you happen to be around Somerset House from today to Tuesday, you’ll find the Swatch pop-up Patisserie (actually a sweet shop on wheels!) parked on the cobbles, stocked with specially created survival sweets to keep flagging fashionistas’ energies up. Among the bonbons are chamomile-infused calming sweets, Guarana-packed energy sweets and vitamin-filled beautifying sweets.
I’m also partnering with Swatch, reporting trend highlights and video footage throughout the week. All this ties in with Swatch’s latest ‘Pastry Chef’ collection of candy-inspired timepieces. Think maccaron shades and liquorice allsorts-prints – just look at these and tell me they’re not the most saccharine accessory treats you’ve seen this season…
*THIS POST IS A SPONSORED COLLABORATION WITH SWATCH
Love books? Love Bowie? Love Vuitton? Here’s a treat for you then. Louis Vuitton has tapped David Bowie as its latest guest curator for its Curated Bookshelf. A secret gem in itself, the ‘Librarie’ can be found in the Louis Vuitton Maison in London’s New Bond Street, one of a number of Vuitton book stores that reflect different themes. Continue reading
Another perfectly-considered offering from Bella Freud. If you’re a fan of her hand-drawn typography, you’ll love these romantic wool sweaters in classic shapes and muted colours, produced exclusively for Net-a-Porter.com…
By accident or clever engineering, Lego’s latest offering is right in tune with fashion right now. Its line of adult watches marry poppy primary colours with playful graphics, plus the current obsession with all things customisable and hackable.
Head to the Lego Watch website and you can choose from a number of different styles with customisable straps and bezels. The links of the watches click in and out of place and can be changed to different colours, while silicone straps can also be added. Continue reading