Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. SOFIA COPPOLA FOR MARC JACOBS AW15
Gasp, Juergen teller didn’t shoot the latest Marc Jacobs campaign. That’s a shame because I loved all the Juergen campaigns, but I can’t complain too much about this shot of Sofia Coppola shot by David Sims. It shows her looking more dramatic than usual, plus how magnificent is that profile..!
2. MAC’S MANHATTAN MAKE-UP STUDIO
MAC is opening a 950 square foot makeup studio in Manhattan for those who want to get their make-up done on the go and learn the how-tos of make-up application. The seven-days-a-week, by-appointment service opens in two weeks with an a la carte menu of services and lessons including winged liner or a full contoured face. In London we now have quite a few drop-in beauty parlours where a quick blow dry or make-up zhuzh can be enjoyed in a glamorous, fun setting. This feels like an extention of that – a million miles away from the hard sell department store experience. New York Times has the story here and you can make an appointment at MACCosmetics.com/MACMAKEUPSTUDIO.
3. H&M‘S EAST LONDON POP-UP
The big news of the week is that H&M is cooking up a top secret new brand. The other news is that H&M is opening an experiential pop-up in Brick Lane to target its younger, cooler customers. Over six weeks from July 23rd, the store will sell H&M’s Divided collection, accompanied by various events, workshops and music-related activity. There will be free nail art, jewellery-designing, music pods, late night lock ins and DJ sets, all designed, I imagine to attract the next-gen H&M customers and keep them there.
4. DONNA KARAN EXITS
It’s the end of an era as Donna Karan steps down from her brand. The mainline brand was always a bit too luxe and grown up for me but DKNY was such a symbol of New York dynamism back in the 90s. I’ll never forget my first time in Manhattan seeing that gigantic DKNY mural, realised by the brand’s identity creator, Peter Arnell. Read the story on Luxury Daily.
5. ARMANI EMBRACES THE NEW NORMAL
What to make of the ‘New Normal’ Armani line? The collection and pics are lovely enough, but I wonder if Armani needs another sub-brand (especially when so many others are consolidating theirs into their main lines). Plus, does Armani’s customer really aspire to be normal? I’m intrigued.
WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Marc Jacobs; MAC; H&M; DKNY via Rob Smith/Flickr; Armani
The Selfridges x Tiffany & Co. ‘Fifth & 57th’ exhibition is yet another example of luxury brands seducing existing and prospective customers with immersive bricks and mortar experiences. This delightful experience takes place in the Old Selfridges Hotel, an annexe behind Selfridges where you’ll ascend a couple of flights of stairs and find yourself seeemingly slap bang in the cross fire of Fifth Avenue and 57th Street, New York. It’s a digital installation, with fast-moving video footage of New York accompanied by very realistic street sounds that instantly transport you to the drama and chaos of Manhattan.
Why? It’s all to celebrate the newly expanded Tiffany concession in the Selfridges flagship store. But doing it this way, you get a different, more sensorial experience that is nothing to do with shopping. Well, it is, but subliminally. Which is, of course, the point. Walk along the ‘street’ surrounded by ‘buildings’ made of hundreds of stacked boxes and stop at the pretzel and coffee carts for a free snack. Then wander into the Tiffany ‘store’ where you can watch a master engraver at work. (Buy something from the Tiffany store on the ground floor, and you can have it hand engraved free of charge). There’s also a screening area to learn about the history of Tiffany timepieces (it’s pretty great – who knew the idea of the ‘New York minute’ came from New Yorkers setting their watches to the time on the Tiffany clock?) – and then… a rather fabulous secret bar.
As ever with these extravagant branded exhibitions (think the recent Philippe Patek, the Chanel Little Black Jacket, the Vuitton Series 2 Past, Present Future in L.A and Rome), it’s about subtly seducing visitors with brand codes. The craft, the history, the seemingly insignificant details that are not as insignificant as they appear. But in order to do that, the execution has to be immaculate. It’s beautifully done here, so do pop up if you’re in the area.
And of course, if you feel like it, you can buy a souvenir from the store. Tiffany has produced a Tiffany T cut-out cuff and ring in sterling silver with black ceramic exclusively for Selfridges to coincide with the installation.
Satin bomber jackets are set to be the big commercial hit for next Spring if you take your cues from the Paris menswear runways. Saint Laurent’s are faithful to the classic souvenir jacket while Valentino’s are the most youthful in sunny yellow with Hawaiian florals. Louis Vuitton’s are a bit more special-looking (more…)