Music

Long read: Why festivals are a gift to the beauty industry



Afro Punk festival. Photo by Driely S
As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.

While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)



THE DRG STYLE INDEX: Chanel, Levi’s, Clinique, Maison Chateau Rouge, Charlotte Olympia X MAC



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. CHANEL JUST LAUNCHED ITS FIRST DEDICATED MEN’S WATCH
Chanel de Monsieur watch Baselworld 2016
It’s been a week of watches as Baselworld, the watch and jewellery fair exhibited all the new launches from the world’s biggest brands. Chanel showed its first dedicated men’s watch, The Chanel de Monsieur, it’s first timepiece to be created entirely at its assembly plant in Switzerland. Yours for €30,000… (more…)



THE DRG STYLE INDEX: MOSCHINO, PETIT BATEAU, FRANCES VALENTINE, MIU MIU, KATHARINE HAMNETT



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. MOSCHINO SAYS ‘FANCY A FAG?’


Way ahead of the see-now-buy-now curve, Moschino has a knack of knowing which elements of its buzzworthy collections to release first. Landing today, its #Itslit AW16 capsule collection of cigarette-themed pieces hits the shop floor just four days after first being seen on the runway. I can’t lie, I think this ciggie-box shaped shoulder bag is utterly fabulous… (Buy it at Luisaviaroma and Selfridges or click the images above to shop.) (more…)



QUOTE OF THE DAY: Cole Becker, SWMRS



Cole Becker swmrs Saint Laurent

“They sent us jackets, and they’re all super nice and flashy, so I don’t wear any of them. I brought the leopard bomber to New York because I heard everybody dresses really nicely in New York.”
SWMRS’ Cole Becker on being spotted by Saint Laurent’s Hedi Slimane and collaborating on the Saint Laurent show, WWD