Menswear

THE DRG STYLE INDEX: Gosha Rubchinskiy, Esprit, Michael Kors, Hillier Bartley



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar….

1. WOULD YOU WEAR A GOSHA FRAGRANCE?
gosha rubchinskiy fragrance
Mucho anticipation around the rumour of a Gosha Rubchinskiy fragrance. Odds are on that he’ll do it with Comme des Garçons, (more…)



THE DRG STYLE INDEX: Tiffany, Theory, Berluti, Acne Studios



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TIFFANY TARGETS TEENS

Tiffany targets teens and millennials with a Snapchat lens and geo filter
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)



What to steal from Louis Vuitton menswear SS17



Louis Vuitton menswear ss17

If you’re concerned about Joe Corre’s threat to burn his entire stash of punk memorabilia, don’t fret so. Kim Jones has a sizable chunk of the archive in his possession, being an avid collector of Sex, Seditionaries Westwood and the rest. Thus his collection for Louis Vuitton menswear SS17 was peppered with a smattering of punkish references, from kinky plastic macs, to stencil-print boilersuits, to my favourite old standby, the razzy mohair sweater. All with a veneer of grown up polish, naturally. (more…)