“For me, the future is going to be about in-person transactions and real conversations, skills and sharing in real spaces, rather than the cabaret of the nameless we’ve witnessed over the past decade.”
Interesting insights from The Gentlewoman’s Penny Martin on The Business Of Fashion
Kirsten Owen in no make-up make-up, smiling and having a cheeky fag on the cover of Vogue Italia. In a plain black jumper. No coverlines. Just fantastic, no? (from September 1997, by Steven Meisel…)
Beauty bits: Marc Jacobs Beauty, Allure Youtube, Tom Ford, Lipstick.com, contour mania, the Taviettes, Diptyque, YSL
MARC JACOBS BEAUTY COMES TO LONDON
So Marc Jacobs Beauty arrived in London a couple of weeks ago and no one knew. Not even British Beauty Blogger! I stumbled upon the entire range of it in the Marc Jacobs Mount Street store (after a quick recce of Celine – retail heaven). It’s not cheap but the colours are stunning and the lipstick packaging is right up there with Chanel’s push-click cases. The staff are super helpful and encourage you to try the products, but I haven’t yet. I definitely will soon though… (more…)
Having seen the evolution of fashion blogs over the last seven years (this blog started in 2007), I’m interested in the shift from blogs to brands. Many of the fashion blog pioneers have extended their remit, transforming their blogs into successful creative businesses.
And this approach has spread beyond the bloggersphere to the wider world, hence these days, far from simply aspiring to ‘be a celebrity’ (how 2010!), everyone wants to ‘be a brand’. This thought was crystalised last weekend at the third Vogue Festival (in association with Harrods) at the Southbank Centre’s Queen Elizabeth Hall. Vogue, one of the biggest publishing brands is not content with being a print publication. It wants to be a multi platform destination, an event, a lifestyle brand. And as such it has created a means to engage with its future customers, who themselves have become pretty well versed in the stepping stones of brand-building. (more…)