I’ve been at Vogue Festival today (as a guest of Vogue) and will be back again tomorrow. I’ll blog it properly but for now here’s a sneak peek of the first day of Vogue Festival highlights. Watch Natalie Massenet thank Alexandra Shulman for not giving her a job at Vogue…
The second Vogue Festival is only two weekends away and the jam-packed schedule keeps on growing (see the whole schedule here). But like any good event, there’s also a bunch of merch you can buy – so I hope you have deep pockets. How about your very own Vogue Starbucks-style coffee cup for that all-important Anna W moment? (more…)
Beauty bits: Michael Kors, NARS, Jo Malone London, Into The Gloss, & Other Stories, YSL, My Beauty Emporium
COMING SOON: MICHAEL KORS MAKE-UP
The Michael Kors machine is about to get even bigger with the announcement of his colour cosmetics line arriving in August. He already has a hugely successful fragrance market (the scented Michael Kors leg shine is one of my all-time favourite products), but this beauty line is set to send his stock even higher. (more…)
Much as I love digital, there’s still a buzz to be had from seeing my byline in print. Glamour magazine commissioned me to write a few words on Cara Delevingne, in which I tried to pinpoint the essence of her success. Conclusion? It’s a combo of everygirl personality plus a super-social media presence that her fans love to engage with. And from a brand point of view, rather like some uber-bloggers, Cara has the cash factor – when she wears something, it sells. (As streetwear brand Hardware LDN told me, “when Cara was spotted wearing Hardwear LDN at London Fashion Week, we sold 200 units within the hour”.) No wonder she gets repeat-booked by brands like DKNY, Chanel and Burberry – it’s all about the ROI, baby!
You can read the four page feature in Glamour, out now…
Self Service mag has gone all 90s tomboy for Spring 13. “This issue is very different. It’s more in the tomboy, early-’90s direction — still glamorous, though. I think it’s somewhat of a reaction to what we’ve done in the past,” creative director Suzanne Koller told Into the Gloss. In fact, it sounds like the whole mag is full of natural-looking, androgynous styling on really hot girls, minus what Koller calls ‘bimbo-style posing’. Issue 38 is out 6th March.
A clutch of charming and colour-drenched fashion vids for your pleasure. Kalaidoscopic, shimmering patchworks from Leutton Postle Aw13, Mat Maitland’s illustrative, jungle-fest for Kenzo Resort 13 and Saga Sig’s mesmeric, pastel-hued dreamhouse for Fred Butler AW13
This is an interesting snippet about why fewer people are buying print magazines. According to Biz Report, the ‘mobile blinder’ effect (people hypnotised by the constant feeds on their cell phones) means customers aren’t picking up magazines at the supermarket checkout anymore. In the US, newsstand sales of magazines are down by 8%. I’m definitely one,of those people who checks Twitter at any given moment (but I’m trying to break the habit). Are you?
[Image: Miles Aldridge/NYT]
Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. (more…)
Check this out! I was really chuffed to be asked to be featured in the March issue of Elle Decoration (along with Shini and Fred) talking about design, blogging and homesy things. I nearly turned it down as I don’t really like having to
tidy up my crap pose for photos but … Elle Deco, people!!! And lovely Tara Darby did a great job with the pictures, while Talib Choudhry did well to to edit my ramblings into something coherent. Also, gotta love the fact that Fred, Shini and I all included Susie Bubble (AKA the patron saint of UK fashion blogging – ha!) in our top three must-read blogs.
The Twittersphere went mental last Friday, at UK Vogue’s announcement of the forthcoming launch of Miss Vogue (first issue to be sold with the June Vogue). I’m thrilled too. I love Vogue, I love Teen Vogue, I love teenagers, I think I’ll like Miss Vogue. But from a news point of view, this is why it’s interesting…
1) It’s youth-focussed
My background is in teen mags. I had the funnest time of my life working in the ‘young women’s market’ but towards the end, we found young people just weren’t buying our magazine. Or any teen mag. J17, Elle Girl, Sugar all tried to last in print but couldn’t. Partly because we found that teenagers just read their mum’s mags (Grazia, Heat, Vogue) or weren’t reading magazines at all, they got all their information online.
2) It’s a print mag
Magazines are dying! Oh no they’re not! Vogue launching a new print magazine is news indeed. I always maintain that young people don’t have the ‘nostalgia’ of print and instinctively gravitate to online, especially now with such incredible mobile platforms. If Vogue is launching a magazine for young people, I’m sure the package will include web and mobile apps. But I really hope they can prove that young people are interested enough in print too.
3) It’s a new launch
You’d think the fashion content market was saturated by now, especially with all the blurring going on between editorial publications and commercial publications. With ASOS, H&M and Topshop all regularly producing excellent, free magazines, what more can Miss Vogue possibly have to offer?
I guess the important thing here is Authority. I’ve just been watching this great 2000 documentary on Anna Wintour in which she maintains that Vogue stands for excellence. Vogue is known as the authority on fashion – even now. And as the media and fashion worlds have become democratised, suddenly everyone has a voice and a point of view. While other young women’s magazines like Look and Company have embraced bloggers and readers’ input, Vogue is still very much about the editors’ view. And I think there is still a place for that. Maybe more so than ever before.