Warehouse has upped its digital game considerably since relaunching its etail site a few months ago. As well as a much fresher looking site with the full complement of social sharing buttons, the British high street brand has embraced the power of the fashion film.
This sharply observed ‘Christmas SOS’ film, produced to promote its 90-minute delivery service (er – wow), is brilliantly executed and top contender to upstage last year’s Walk Of Shame viral (remember the work of genius from Harvey Nichols?).
Watch and cringe…
One of the best storytellers out there, here’s Francis Ford Coppola talking about his new(ish) hotel, Palazzo Margherita in this 3-minute film on the relaunched Nowness site. Although there’s also some tasty footage of the hotel rooms and grounds, the star of the film* is neither Coppola nor the palazzo, but his 95-year-old uncle Anton. Watch and you’ll see why…
*Update: I had to take the video off as it was autoplaying, so just click the link to watch
Sixties, sixties, sixties, sixties. Sick of them yet? Well get used to it, because it’s all you’ll be hearing about from now until eternity. The ’60s is the big fashion story for ss13 (ref Louis Vuitton, Marc Jacobs, Prada and Moschino for starters) and there’s already a rich well of original inspiration to draw from in the new books, films and exhibitions launching right now … Continue reading
Things I didn’t know about Robert Rauschenberg: In 1963, he choreographed a performance piece called Pelican. And rollerskated in it. With a parachute on his back. Pelican was a tribute to the Wright Brothers (Rauschenberg’s heroes) and took part at the America on Wheels roller rink as part of a festival by The San Francisco Museum of Modern Art. There’s even a video of it. Isn’t it
Love this mesmerising treatment of a catwalk show, using slow motion and choppy editing to show detail and drama…
Further to yesterday’s Chanel post on the subject of the ‘Disneyfication’ of luxury retail; I hear that Harrods will be Disney-themed this Christmas. Swarovski was the brand partner last year and this year promises another fantasy-filled extravaganza beyond our wildest dreams. Think windows displaying one-off gowns for Disney princesses by the likes of Valentino and Versace, a fourth-floor Disney pop-up boutique, plus a special focus on Disney’s Cinderella to tie in with the global high-def launch of the animated Cinderella on Blueray.
In our modern cross-pollinating world, this is the perfect way for film, fashion and retail to collide to benefit all parties. (And somewhere in the mix there must be a magazine media partner ready and waiting with an Aurasma app to tie it all together. Harper’s Bazaar perhaps?) Disney has upped its fashion collabs considerably recently. I loved the Mawi jewellery, and the Cinderella Louboutins sound promising. Of course, I’m still holding out for a Louis Vuitton Disney collab. It’s got to happen soon, hasn’t it?
[Image: Valentino for Disney]