Fashion shows

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Burberry-X-Line- emoji-London-Fashion-Week

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

DKNY AW15

DKNY aw15

Dream coats (and trousers, sweaters and dresses) at DKNY AW15. This has to be my favourite DKNY collection in years. The hair, make-up, colour palette and styling (Donna said this is for the ‘ageless working woman‘) are perfect… (more…)

THE DRG STYLE INDEX: JAEGER, MOTHER OF PEARL, A.P.C, VIVIENNE WESTWOOD X OPENING CEREMONY, CAROLINE ISSA X NORDSTROM

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. KIRSTY HUME WAKES UP JAEGER

Jaeger ss15 featuring kirsty Hume
It takes a while to wake up a snoozy brand but Kirsty Hume in Jaeger’s ss15 campaign grabbed my attention. If the clothes are as good as the ads… (more…)

The DRG STYLE INDEX: GARETH PUGH, TIM COPPENS, GOSHA RUBCHINSKIY X ASOS, WOOD WOOD X CHAMPION

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TEN YEARS OF GARETH PUGH

Gareth Pugh aw06 Gareth Pugh aw06

Was it really ten years ago that Gareth Pugh first showed in London? It certainly was, and he’s marking the occasion by returning to show on the LFW schedule. There’s also a retrospective exhibition, showing at the Galleria Melissa store in Covent Garden from February 11th until May. (more…)