This season’s London Fashion Week was big on straight-to-consumer ‘buy it now’ thinking. But typically, when you really need to buy it now, there’s no such tech to be seen. Ahhh I know, first world blogger probs, eh?
Enjoyed the February showers? It’s all to whet your appetite for today’s Burberry Prorsum AW15 show, which, by the way, you can watch here via the live stream. The show starts at 1pm GMT and this season you can enjoy some extra fun with Burberry and Twitter. Burberry has partnered with Twitter to offer fans the chance to capture pictures of the Burberry Prorsum LFW show, live from the runway. (more…)
Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week
Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)
Dream coats (and trousers, sweaters and dresses) at DKNY AW15. This has to be my favourite DKNY collection in years. The hair, make-up, colour palette and styling (Donna said this is for the ‘ageless working woman‘) are perfect… (more…)