Fashion shows

London fashion week AW15: designers with a 360-degree view

Toga aw15 london fashion week

For someone who pretty much lives in Levi’s and jumpers I’m weirdly drawn to multi-textured and multi-layered dressing. Especially when it’s expertly and poetically styled. This must explain my attraction to LFW designers Toga and Phoebe English, both of whom have secured a well deserved spot on the presentation schedule in recent seasons.

Toga‘s presentations are great because they’re staged really beautifully with models on plinths so you can go up close for a proper look. The styling is always impeccable with this Japanese brand, whose bags and shoes have as much cult status as the clothes. (more…)

THE LFW want list: Margaret Howell and Paul Smith AW15

1 Margaret-Howell-aw15-London-Fashion-weekThis season’s London Fashion Week was big on straight-to-consumer ‘buy it now’ thinking. But typically, when you really need to buy it now, there’s no such tech to be seen. Ahhh I know, first world blogger probs, eh?

Both Margaret Howell and Paul Smith AW15 really did have lots of things that I’m gagging for in my wardrobe right now. (more…)

Watch the Burberry Prorsum AW15 live stream – and request your personalised Burberry Tweetcam photo

Enjoyed the February showers? It’s all to whet your appetite for today’s Burberry Prorsum AW15 show, which, by the way, you can watch here via the live stream. The show starts at 1pm GMT and this season you can enjoy some extra fun with Burberry and Twitter. Burberry has partnered with Twitter to offer fans the chance to capture pictures of the Burberry Prorsum LFW show, live from the runway. (more…)

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Burberry-X-Line- emoji-London-Fashion-Week

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)