Events

Louis Vuitton’s futuristic boom box

Louis Vuitton boom box

What I didn’t love about the Louis Vuitton Cruise 2017 show: the models’ terrible, slouchy walks, the fugly flipflop-trainer hybrid shoes, the OTT logos. What I loved: the fantastic location with its red concrete ramp (the lead-up to the futuristic Niterói Contemporary Art Museum designed by Oscar Niemeyer), the graphic colour placements, the epic Louis Vuitton ‘boom box’. (more…)

On Vogue Festival and the masterclass economy

Vogue festival 2016 main entrance

As fashion and its industry become more fashionable than ever, it’s unsurprising that people want to know more about it. There’s a real thirst for expertise, insight, insider stories and an understanding of the inner workings of it all. And of course, to be part of it.

Enter the rise of what I call the masterclass economy, an uptick in conferences, workshops, panel debates and hands-on masterclasses that let you get stuck in. Apple’s new store in San Francisco is a good example, with a dedication to knowledge workshops that embrace and encourage creative entrepreneurship. And of course, London’s Vogue Festival is one of the pioneers in recent years of the more glamorous type of symposium. (more…)

My picks from Vogue Festival and Photo London 2016

Vogue Festival 2015 -cover wall

Next weekend is set to be jam-packed with activity from a double whammy of Vogue Festival and Photo London. Vogue Festival in partnership with Harrods, is in its fifth year now and I think the line-up for next weekend is its best ever. I guess that’s to be expected though, when it’s also a celebration of 100 years of British Vogue. I’m particularly excited about the interviews with Grace Coddington, Juergen Teller and Gucci’s Allesandro Michele, all unique creatives who aren’t overexposed as media personalities. (more…)

Long read: Why festivals are a gift to the beauty industry

Afro Punk festival. Photo by Driely S
As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.

While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)