Events

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Burberry-X-Line- emoji-London-Fashion-Week

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. (more…)

A Premiere Classe ticket to Paris

Vaska Bags premiere Classe Paris

Fashion shows may get all the Fashion Week media love but there’s a whole other side that people don’t see. They’re the less glamorous workhorses of the fashion calendar; the showrooms, re-sees and trade shows. While the menswear shows took all the Paris glory last month, I spent three days in a parallel universe with the team from Who’s Next and Premiere Classe, getting an insider’s look at the biannual trade show, with a few added leisure activities thrown in. (more…)

The DRG STYLE INDEX: GARETH PUGH, TIM COPPENS, GOSHA RUBCHINSKIY X ASOS, WOOD WOOD X CHAMPION

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TEN YEARS OF GARETH PUGH

Gareth Pugh aw06 Gareth Pugh aw06

Was it really ten years ago that Gareth Pugh first showed in London? It certainly was, and he’s marking the occasion by returning to show on the LFW schedule. There’s also a retrospective exhibition, showing at the Galleria Melissa store in Covent Garden from February 11th until May. (more…)

THE DRG STYLE INDEX: ALL SAINTS, LOUIS VUITTON, GUCCI

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1.ALLSAINTS IS ALL GROWN UP

All Saints Instagram Happy Mondays biker jackets

I’ve been tracking AllSaints’ gradual transformation for a while now and wow, the metamorphosis is complete! Its latest Instagram campaign, #HappyMondays is really very cool, a celebration of its ‘Iconic’ leather jacket worn by up and coming models and tastemakers who lend their own personality and style cred to the pictures. (more…)