As Coachella mania threatens to invade all your social feeds, get ready for a gazillion guides to festival dressing, best dressed galleries and hair how-tos (heads-up: it’s still all about the braids). And just because you don’t ‘do’ festivals, don’t think you can ignore them. Festivals and fashion are all part of the commercial entertainment system. Much as I’d like to think it’s all about the music, it’s not, these days it’s an all encompassing ‘experience’. If you work in fashion media, design or marketing, the festival season is becoming as crucial as Christmas for opportunities to engage audiences and sell lots of lovely product promote your brand.
While we all know how effective festival coverage is for selling Hunter wellies, fringed ponchos and hair crowns, there’s another big opportunity that shouldn’t be overlooked. And the time to get involved is sooner than you think. Enter the festival beauty opportunity – here are five takaways on why festivals are a gift to the beauty industry… (more…)
So did you spend the last few days fretting about the new Instagram algorithms? Ahhhh, me too. But it’s important, right? How can we make serendipitous discoveries when Instagram insists on controlling what we see? Example: the picture above, a detail from one of Dan Witz’s paintings, which I just stumbled upon on Instagram yesterday (thank you @ByronesqueVintage). Witz’s show Moshpits, Raves and One Small Orgy can be seen in New York at the Jonathan Levine Gallery from 2nd-30th April 2016. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. GRENSON X NEW BALANCE REINVENT THE 576
The Grenson X New Balance men’s trainers that were unveiled at LCM get my tick of approval. They slightly remind me of when Hermes first did its ‘Quick’ trainer, an understated tan running shoe that was copied far and wide. I love that this is also a classic running shoe style; it’s my favourite 576 model reinvented in a rich Italian grade A calf-skin leather. (more…)