What Asos did next – get ready for the ‘new in’ app

Posted on by Disneyrollergirl

10 Asos-ss15-press-day

There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. It cuts away all the clutter, leaving you with only the freshest product deliveries. (You’ll have to wait a little longer though, it doesn’t launch for a few weeks.)

Another thing I discovered at the Asos press day last week was its innovative approach to personal shopping. It has recruited its personal styling team via a combination of their own personal style, styling ability, social feed and dedication to customer service. It makes sense to the Asos customer, who will follow a particular ‘personal stylist’ because they love their aesthetic. Each stylist is set up with their own Asos-approved Pinterest, Twitter and Instagram profiles to engage their followers to the max. The direct and converstional contact of Instagram is a decidedly more engaging tool that traditional methods of enquiry like email, and feels suited to the instant-info expectations of today’s young online shopper. Plus, UK shoppers can choose their favourite stylist for one-to-one shopping advice via the online stylist’s chat feature.

For next season, the product is looking great too. Most impressive are the romantic structured dresses adorned with lace, embroidery and applique. There’s also a good dose of raw-edged denim (90s references will run and run) and jewellery is going strong with delicate single earrings proving to be the ear cuff of SS15…

8 Asos-ss15-press-day
5 Asos-ss15-press-day
4 Asos-ss15-press-day
9<br />
Asos-ss15-press-day
Asos-stylist
Asos-ss15-press-day
6 Asos-ss15-press-day
Asos-stylist-felicity
3 Asos-ss15-press-day
7 Asos-ss15-press-day
Asos-stylist-megan
2 Asos-ss15-press-day

WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Navaz Batliwalla/Disneyrollergirl; Instagram

The British Fashion Awards 2014 – place your bets!

Posted on by Disneyrollergirl

Raf-Simons-

This year’s British Fashion Awards is set to be the most exciting yet, for me anyway.

Anyone want to place bets on the following?

Emerging Womenswear Designer.
Aargh, how can I choose between Marques and Tait? I’ll go for Tait though in light of his LVMH prize:
1205
Marques’Almeida
Thomas Tait Continue reading

THE DRG STYLE INDEX: NORDSTROM, GAP, MULBERRY, COACH

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. NORDSTROM’S SECRET WEAPON

Olivia-Kim-Nordstrom-coutesy-business-of-fashion

I keep reading about Nordstrom doing original things with digital and experiential retail and now I know why. Its director of creative projects is one Olivia Kim, formerly of Opening Ceremony, AKA queen of the clever collab and someone who just knows how to make retail exciting. Continue reading

What to expect from WIRED RETAIL 2015

Posted on by Disneyrollergirl

Wired Retail

Luxury conferences and tech conferences are all the rage so it’s no surprise whatsoever to see Conde Nast stepping up its conference game. Continue reading

On Friends, Food, Family… (ok, mostly food)

Posted on by Disneyrollergirl

Friends Food Family-Sasha Wilkins JPG

I can’t complain. London’s had one of the best and longest summers of recent years, with endless hazy sunshine stretching all through September. Utter bliss! But now it’s about cosying up and hunkering down and for many that means food, friends and family.

Just after London Fashion Week, I went to the launch of Sasha Wilkins’ (aka Liberty London Girl) clever new book, aptly called Friends, Food, Family. It’s full of Sasha’s legendary (if you follow her blog or tweets) comfort food recipes including triple-layer lemon cake, halloumi, avocado and chickpea salad, and fried gnocchi with mozzarella and tomatoes (yes, lots of veggie options). Continue reading

London Fashion Week SS15 highlights: Day 5

Posted on by Disneyrollergirl

Simone-Rocha-ss15

This post is a little late because I had so much post-LFW catching up to do.

Simone Rocha is a favourite for Londoners and has finely tuned her unique communion-chic aesthetic. I loved how the models’ heads were swathed in sheer, flower-scattered voiles. Also, those pink lace-ups… Continue reading

London Fashion Week: blogging for the Oxford Street Fashion Showcase

Posted on by Disneyrollergirl

Lucas-Nascimento-ss15

I’ve been working with Oxfordstreet.co.uk as part of the Oxford Street Fashion Showcase this season, reporting on SS15 trends from London Fashion Week. My first post has gone live, highlighting some of next season’s emerging looks (that you can buy into now if you follow my advice). Click here to read. Continue reading

Samsung and Apple go head to head for the fashion pound

Posted on by Disneyrollergirl

iphone_6_plus_note_4
If there was any doubt that phones are now fashion accessories, last week rammed that thought home. With Apple‘s major unveiling during New York Fashion Week with key fashion press in the front row and Natalie Massenet representing (will she be selling the new Apple devices on Net-a-Porter?), the fashionisation of our everyday tech gear is indisputable.

OK the big fuss was all around the smart Watch but the general consensus among the fashion contingent is it ain’t all that (yet). Continue reading

London Fashion Week SS15 highlights: Day 2

Posted on by Disneyrollergirl

Processed with VSCOcam with a5 preset

London designers are known for their youthful experimentation but they’ve becoming equally adept at delivering polished wearability. Day two’s highlights included Lucas Nascimento’s sheer, precision-cut layers (above and below), Joseph’s serene sportswear and Whistles’ luxe leather separates.

Even J.W Anderson surprised with extreme commerciality on his catwalk (combined with clever creativity of course), giving us that spring perennial ‘nautical chic’ his way, involving strategic cut-outs and rope details all accessorised with fetishy floppy leather hats. Continue reading

London Fashion Week SS15 highlights: Day 1

Posted on by Disneyrollergirl

Shrimps-LFW-ss15

London Fashion Week kicked off with two buzzy new names. Faustine Steinmetz showed as part of New Gen with her first presentation, a clever exploration of couture and branding, set in the suitably arty ICA.

I’m so impressed by this young designer, whose obsession for hands-on labour and figuring things out results in mind boggling textile experiments. On display were denim-look jackets of polyester styled out like Shibori (“It’s not Shibori at all! I actually handpainted it, I just like that look,” Steinmetz told me), and a jeans-n-jacket combo made from unravelled layers of upcycled denim creating a tufty fringe effect. Continue reading

Related Posts Plugin for WordPress, Blogger...