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THE DRG STYLE INDEX: The Cords & Co, Farfetch, MAC, Re/Done, Maison Trudon and more!



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…


1. THE CORDS AND CO

The Cords & Co classic premium corduroy brand
In a season which is going to see corduroy take centre stage, it’s a good time to launch a premium brand called The Cords & Co. The Stockholm-based brand launched last week, opening stores in six cities simultaneously. The product is great – very simple styles in good colours. (more…)



Buy it now: DeMellier bags



Demellier bags

Milli Millu has rebranded. I met founder Mireia Llusia-Lindh a few years ago by chance at a networking event by – how else? – admiring her bag and asking where it was from. We got chatting and I was happy to champion her growing brand of handbag workhorses.

The brand has evolved tremendously and last year won Walpole’s Brand of Tomorrow award. (more…)



On my radar: Lebon vegan toothpaste



Lebon vegan toothpaste

Fenwick has just started stocking LEBON toothpaste in the UK. This vegan brand is sexing up two categories. Vegan beauty (which, like eco-beauty before it, had an unsexy, hippyish image) and oral care. (more…)



Carnival time at M.i.h Jeans



MIH Jeans Bay Garnett collab

Just in time for Carnival: the M.i.h Jeans X Bay Garnett collab. I saw this a few months ago at the M.i.h Jeans press day and loved it. It’s all hinged on stylist Bay Garnett’s 90s Portobello Market thrifting, so features the kind of vintage font tees and army surplus styling (more…)