If I saw this girl at a party, I’m 100% sure I’d want to go and talk to her. These are the sort of clothes I love; timeless, ever so slightly quirky and adaptable to any situation. Trademark has really defined its aesthetic now and is becoming known for its tailored denim, sensible shirting and those impeccable coats.
Unfortunately these won’t drop til November, when the Trademark Resort 2016 collection should be landing, although with the fashion week calendar in flux, that could all change. Just when we’d got our heads around pre-collections too…
Is it sunglasses weather yet? Well kind of, I mean, hello, Fashion Week! Spring is really not that far off, so I’m going right ahead and busting out my sunnies anyway. Because they protect from wind and rain too, right?
When is it not gift seaason somewhere in the world? Between Christmas and Valentine’s comes the Lunar New Year, AKA, an opportunity for stores to promote some full price product in festive red and gold. Unsurprisingly, it’s the luxury stores who are pulling out the stops to present enticing, Chinese-friendly gifts, especially with monkey-themed motifs or in editions of lucky number eight.
In truth, I’m not seeing a huge amount of innovation. The beauty brands get my vote for gorgeous jewel-like compacts in lovely packaging – for example this Estee Lauder compact and the Giorgio Armani Illuminating Palette – but for leathergoods brands like Jimmy Choo and Mulberry it’s a case of merchandising all the reds and golds together for a simple (but probably quite effective) pick-n-mix offer.
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
1. VETEMENTS JUST OPENED ITS FIRST STORE
Dover Street Market, barometer of all things zetgeisty has given Vetements its first ever store. Situated in DSM’s New York outpost, it’s… well, it basically looks like a curtained-off fitting room, but hey if DSM are calling it a ‘store’ then I’m not gonna argue. (more…)