Business of fashion

Introducing CristaSeya

CristaSeya Edition 5

Introducing a new way of producing fashion collections. In ‘editions’ rather than ‘collections’. With all editions available all the time. This is the thinking behind CristaSeya, a new-ish name I discovered on Instagram that I’m still getting my head around.

The shapes are generous and utilitarian – wide-legged martial arts pants, giant tee and tunic shapes with huge sleeves you can roll up. Plus drawstring fastenings with fat rope-like draw-cords and extremely expensive-looking but relaxed (and very oversized) felted tailoring.

The ‘transversal lifestyle’ brand has just been profiled by New York Times T Magazine and is helmed by former stylists Cristina Casini and Keiko Seya, who revel in finding the best suppliers for each type of thing they want to sell (be that Italian cashmere, Japanese wooden combs or Tibetan Yak blankets). It’s a very appealing aesthetic and sensibility and in the UK is currently only available in what happens to be my three fave shops – Dover Street Market, Mouki Mou and Hostem.

That’s about all I know about them so far, oh, other than that they’ve been nominated to represent France for the International Woolmark Prize…

CristaSeya Edition 5
CristaSeya Edition 5
CristaSeya Edition 5
CristaSeya Edition 5
CristaSeya Edition 5
CristaSeya Edition 5

WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: CristaSeya


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