It takes a lot to get me to an 8.30am press launch, but the addition of seven new boutiques to the HarrodsSalon de Perfums did the trick. Joining the original ten boutiques, this 6th floor haven is a destination for serious scent seekers.
Let’s talk personalisation and experience, two big lifestyle trends that are a gift to luxury retailers. At Harrods they’re expected by wealthy overseas customers, who demand excellence and uniqueness from every visit. With bricks and mortar retail struggling overall, it’s the ‘wow’ experiences that get people talking and – crucially – returning for more. (more…)
Love the Elayna trainer from ethical artisanal startup, Nisolo. Lean Luxe brought the brand to my attention by praising it for its non ‘Etsy factor’ branding and operation. What the hell does that mean? It referred to the often twee, not-quite-there brands that have good intentions but don’t quite cut it on execution and delivery. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
1. WHAT TO BUY FROM UNIQLO X J.W.ANDERSON
Uniqlo unveiled its J.W. Anderson LifeWear collaboration last week, which will launch with 33 pieces in September in the U.K. My guess is that the menswear will sell better than the women’s and those ruffle skirts will get left on the rail. I love the tartan Ultra Light Down Jacket as a vivid insulation piece to wear under another layer. (more…)