Business of fashion

Ask Alison: Do you speak Hermès?

Hermes launches Hermesistible microsite

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how Hermès is using playful storytelling to launch an accessories e-commerce microsite

Hermès has a playful answer to the emotive question of why we shop for luxury: irresistible whimsy.

Via its engaging and fun new website, Hermèsistible, the French luxury brand says ‘just give in to life’s temptations’ and, ‘go with your irrepressible desire’ to buy to that enamel silver bracelet or buckled leather cuff. (more…)

Chanel Rouge Noir returns

Chanel Rouge Noir Limited Edition

Would it be too much of a stretch to pin the ‘fashion-isation’ of beauty onto Chanel and its major moment with the iconic ‘Vamp’ nail? This year marks two decades since Uma Thurman sported the eggplant-hued mani (renamed Rouge Noir for commercial purposes) in Tarantino’s Pulp Fiction, scoring never-seen-before stampedes as well as initiating an era of product placement in movies that’s since become commonplace. (more…)

THE DRG STYLE INDEX: BURBERRY, DIPTYQUE, SELF-PORTRAIT, DOVE

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. JUST BURBERRY

Burberry Christmas ad campaign

I got to attend the unveiling of the new Burberry Christmas ad in the Regent Street flagship on Tuesday and as expected, it was fun, stylish and very British. And it totally made me want to see Billy Elliot. The celeb-filled event completely overshadowed the week’s other Burberry news, that the brand is consolidating all its sub-brands under one big Burberry-checked umbrella. So no more Burberry Brit, London or Prorsum – just ‘Burberry’ (which is what we all called it anyway). (more…)

What’s in store from Selfridges this Christmas?

Personalised Mini moet champagne Selfridges

I know it’s not cool to talk about Christmas when the clocks have only just gone back but let’s be realistic. The shopping season starts early these days, and stores have to do what they can to grab attention. Last week saw Selfridges unveil its Christmas offer, ‘Journey to the Stars’ which is themed around constellations – aka everything to do with the galaxy, astrology, spiritualism and mysticism.

Selfridges is also maximising its offer on personalisation as it has done for the last two years. (more…)