River Island loves bloggers so it’s tapped some of its favourites to model its latest denim. Why this works? Because these super-bloggers will naturally share the shots on their own multi channel platforms, thus spreading the message far and wide. (It’s an international affair – amongst the bloggers are Italian Chiara Ferragni from The Blonde Salad, Australian Jessica Stein of Tuula Vintage and Spanish Gala Gonzalez from Amlul). Continue reading
New York Fashion Week is in full swing and London editors are gearing up for LFW which is three days away. With IMG and various New York designers rethinking their blogger strategy, the conversation continues to rage around the current and future role of fashion weeks and their associated ‘circus’.
I took part in a panel discussion on this very subject a couple of weeks ago with WGSN. We did it as a live Google Hangout and the panel also included Quynh Mai, founder of digital agency Moving Image & Content, WGSN’s senior arts editor Elle Hankinson, Fashionista’s editor-in-chief Lauren Indvik, and was hosted by WGSN’s senior digital media editor, Rachel Arthur. Continue reading
This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading
Running a fast fashion empire is a tough old task! Aside from the sheer volume of product to be managed, there’s the competition to worry about, not to mention the cheap labour issues and carbon footprint headaches that entail from manufacturing overseas.
ASOS is one fast fashion company that’s tackling these issues in interesting and highly profitable ways. Last week I spent an insightful afternoon drinking in as much info as I could on a personal tour of its Stitching Academy, its brand new design studios, plus the infamous photo studios at ASOS HQ in Camden… Continue reading
We’re not even two weeks in and it’s already shaping up to be another good year for sneaker heads.
First, the surprise appearance of trainers (in thrice waxed leather or white velvet!) at Tom Ford’s AW14 menswear presentation. In fact the whole Tom Ford collection was casualised (below), so posh trainers aren’t too out of place…
The fashionisation of beauty is rolling along at a jolly pace isn’t it? Following both Chanel and Dior with their standalone luxury beauty stores comes Burberry and its all-singing-all-dancing Beauty Box. The store opened yesterday in Covent Garden’s King Street selling make-up, perfume and accessories.
From the entry-level nail polishes and perfumes plus associated sunnies, scarves and bags, it’s but a short jump to the coveted trench or coat. And thus (the mega-brands hope) a loyal customer for life.
Naturally, a Burberry store isn’t a Burberry store without some digital wizardry at play. So if you haven’t time for a mini mani, try the Digital Runway Nail Bar instead. This ‘playful virtual experience’ lets you try the latest Burberry runway shades by placing the polish onto a radio-frequency identification-enabled platform to match your skin tone to the required colour.
OK, I’m not actually sure what a radio-frequency identification-enabled platform is but it sounds sufficiently snazzy enough for me to seek it out next time I’m in WC2…
This is just me emptying my head of all the nuggets of retail biz info I’ve picked up lately. Continue reading
Has anyone quite nailed the ‘shop-from-the-printed-page’ experience that publishers are currently obsessed with? So far we’ve seen a few attempts, with Harper’s Bazaar US and Look magazine employing Blippar technology to bring existing magazine content to life – while hopefully generating extra revenue.
It’s finally here and DRG contributor Alison Bishop has given it a thorough going over. Here’s the verdict on J Crew, London-style…
It’s hard to find a brand that does classic preppy style with an insouciant mix of androgyny better than J Crew. And now it’s finally arrived in London with a trio of ‘flagship’ or ‘jewel box’ stores.
We first heard the news that J Crew had settled on Regent Street for its all-singing-all-dancing London debut about a year ago (what’s good enough for Burberry is good enough for J Crew, as the latter snapped up the former’s old home on London’s hottest tourist retail hotspot). Continue reading
Back in February, I ran a piece on the newly-launched Winser London. An online-to-offline fashion start-up founded by Kim Winser (former CEO of Pringle Of Scotland and Aquascutum), it specialises in luxed-up working wardrobe essentials at a friendlier price point than you’d expect. Supplementing the online offer are pop-up shops, so far in Gerrards Cross and Harvey Nichols. Nine months on, I caught up with Winser to find out how the first year of trading is going, what the challenges have been and what’s next for the brand… Continue reading