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Business of fashion

THE DRG STYLE INDEX: LYST, MIU MIU, ATTERLEY ROAD, SUPERMARKET SARAH X MONKI

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. LYST GOES GLOBAL

Lyst

Lyst has just raised £40 million in funding from some of the biggest fash-and-tech investors. The aggregated shopping site now has a universal shopping cart that lets you shop from multiple etailers really easily, and the new funding will allow it to expand its services globally. (more…)

Vogue Festival 2015 – the highlights

Vogue Festival 2015

Four years in, the Vogue Festival is firmly established, mixing A-list talks with smaller panel discussions, styling workshops, the obligatory makeover stations and opportunities for one-on-one careers advice with Vogue staffers. It’s a pretty good example of a brand extending its reach well beyond the printed (or digital) page, to touch the lives of its next generation reader. (more…)

THE DRG STYLE INDEX: COS X MR PORTER, MARTIN MARGIELA, J&M DAVIDSON

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. MR PORTER X COS

Cos for Mr Porter collection

Mr Porter and Cos, could there be a better combination? Clearly they thought not. Coming May 7th is a capsule collection boasting the sort of clean lines and versatile colour palette that spell success for both parties. I’ll be having a sniff around for the best bits so watch this space. (more…)

ASK ALISON: IS IT A STORE OR A HOME?

Freunde-von-Freunden-Apartment 2

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are merchandising their store environments to inspire customers to feel at home

More and more digital brands want to lay down physical roots and create their own permanent stores. At the same time, retailers are ramping up online sales initiatives for increasingly digitally savvy shoppers. So now we have the trend to make showroom-style spaces resemble highly curated homes and apartments. Which makes us want to buy everything and move in. (more…)