“We live in a world where everybody buys everything. Every girl is a different girl every single day. Someone can buy something from The Estée Edit one day, buy something from Flirt, then next day buy something from Bobbi Brown. The days of being defined by one brand or one person, whether I like it or not, are out the window.” (more…)
Business of fashion
So there’s not one, but seven beautiful bottles of Louis Vuitton fragrance about to be released next month. Sold exclusively at Louis Vuitton stores, the perfumes will be sold in 100ml and 200ml sized (from £180) in refillable bottles designed by Marc Newson. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…
COACH THE FRAGRANCE IS COMING
Good news for Coach; the revamp is working and sales are enjoying an upswing. Clearly its customers are loving the retro-modern Americana references cooked up by Stuart Vevers of late (not to mention the endless ads of girls-and-cars). Next step? A new Coach fragrance is in the works, fronted by Chloe Moretz. Read more here. (more…)
The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.