Business of fashion

On Vogue Festival and the masterclass economy

Vogue festival 2016 main entrance

As fashion and its industry become more fashionable than ever, it’s unsurprising that people want to know more about it. There’s a real thirst for expertise, insight, insider stories and an understanding of the inner workings of it all. And of course, to be part of it.

Enter the rise of what I call the masterclass economy, an uptick in conferences, workshops, panel debates and hands-on masterclasses that let you get stuck in. Apple’s new store in San Francisco is a good example, with a dedication to knowledge workshops that embrace and encourage creative entrepreneurship. And of course, London’s Vogue Festival is one of the pioneers in recent years of the more glamorous type of symposium. (more…)

THE DRG STYLE INDEX: KENZO, NOT JUST A LABEL, APPLE

It’s a bit of a retail focus on the DRG STYLE INDEX this week. Here’s the latest weekly ranking of the brands buzzing on my radar…

1. KENZO X H&M

Kenzo X H&M collaboration launches 3rd November 2016
Thoughts on Kenzo for H&M, the latest of H&M’s collabs, launching in November? I think it’s going to be one of their better collaborations. Kenzo’s Humberto Leon and Carol Lim are experts at retail and marketing after all, which are arguably as important as the design elements in these mega collaborations. (more…)

Graduate Fashion Week 2016 is coming!

Graduate fashion week 2016


Graduate Fashion Week
serves as a very good bellwether of where fashion is at in any given year. I remember in the early years, the overriding influence was a Galliano-flavoured one (think deconstructed slip dresses and bias cutting), followed a few years later by McQueen-esque everything (bumster trousers and severely tailored blazers). This year, I predict it will be all very Vetements-meets-Hood-By-Air (more…)

Coach class

Coach pre fall 2016

When it comes to featuring cars in fashion shoots, have you noticed only vintage cars will do? Here’s the perfect example; Coach’s first ever pre-fall campaign for its Coach 1941 women’s RTW and bag line. In this context though, a classic American, leather-interiored car absolutely nails it. What does contemporary Coach stand for, if not luxury leathers and iconic Americana?

The campaign was shot on location in Red Hook, Brooklyn, depicting Stuart Vevers’ vision of laid back but youthful luxury (that’s helping to revive the brand, to much acclaim). (more…)