Business of fashion

ASK ALISON: IS IT A STORE OR A HOME?

Freunde-von-Freunden-Apartment 2

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are merchandising their store environments to inspire customers to feel at home

More and more digital brands want to lay down physical roots and create their own permanent stores. At the same time, retailers are ramping up online sales initiatives for increasingly digitally savvy shoppers. So now we have the trend to make showroom-style spaces resemble highly curated homes and apartments. Which makes us want to buy everything and move in. (more…)

THE DRG STYLE INDEX: SHINOLA, L’OREAL, TIFFANY, LANCOME, UNITED NUDE

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. SHINOLA BAGS GET A BIGGER FOCUS

Shinola co-design directors Richard Lambertson and John Truex

Somehow I missed the memo that Richard Lambertson and John Truex had parted ways with Tiffany. (more…)

Coachella calling – but it’s not what you think

Alexander Lewis Spring summer 15

When someone says ‘Coachella dressing’, I don’t think they quite picture Alexander Lewis’s refined cashmeres and expertly tailored blazers traipsing the plains. Well of course they don’t, but stay with me. Lewis specialises in ‘situation dressing’ and his situations tend to be rather creative. His SS15 has just arrived in store, an extension of his resort 15 collection where the situation was ‘My Grandmother on MDMA at Coachella’. Ahhh, all becomes clear right? (more…)

THE DRG STYLE INDEX: CHANEL’S COCO CRUSH, BYREDO, REVLON, ESTEE LAUDER, AGNES B

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1) COULD CHANEL’S COCO CRUSH E-COMMERCE LAUNCH BE A GAME CHANGER FOR FINE JEWELLERY?

Chanel Coco Crush Netaporter fine jewellery

There’s more to last week’s news on Chanel planning to launch e-commerce. The big story this week is of a Net-a-Porter X Chanel digital pop-up that opens on Wednesday selling the new capsule fine jewellery line, Coco Crush. The simple shapes featuring Chanel’s signature quilting pattern in 18 carat gold will start at €1,970 for rings, going up to €19,000 for a cuff. What’s interesting (and clever) is that this lets Chanel dip a toe in the e-commerce waters with the help of the very best in the biz. (more…)