Business of fashion

THE DRG STYLE INDEX: Céline, Revlon, Santoni, Save Khaki



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. GET READY FOR CÉLINE E-COMMERCE (AND FINE JEWELLERY)

Celine fine jewellery to launch
News just in: Céline is planning e-commerce by the end of the year. Good news for Céline-ophiles, especially as it’s also working on extending its shoe offer and introducing fine jewellery. (more…)



Burberry’s cultural commerce



3 Burberry makers house february 2017
No sooner had yesterday’s Burberry show ended than emails started pinging into my inbox from Matches Fashion and Selfridges. New-in within seconds were the voluminous-sleeved lace blouses, asymmetrical cut-out sweatshirts, Portrait bags and deconstructed cable knits.

Not far from the show venue, in the Regent street flagship store, a similar scenario was underway. DRG’s retail editor Alison Bishop WhatsApp-ed me with a video clip of VIP clients shopping up a storm, swarming around the bags and trench coats. (more…)



Front row read: The Price of Illusion



Joan Juliet Buck - The Price of Illusion

“After each show I ran backstage to say the same set of words in French or in English on-camera for Fashion TV. I had to think in heels fast and stick with first impressions. Brilliant. Génial. Ugly. Moche. Cool. Cool. Great. Génial. Lame. Débile. Fabulous. Génial. My vocabulary grew as pointed and tiny as my attention span. Génial. Génial. Débile. Génial.” (more…)



Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)