Business of fashion

First look: The Google-ification of Fashion Week



New York Fashion Week Google Kate Lanphear

At 9pm, UK time last night when I turned on my phone I was alerted to a new Google notification. Did I want to know what was going on at NYFW?

Hey, why not? (more…)



Quote of the day: Trey Laird



Kendall Jenner Vogue cover

“I think just step up and do something exciting and idea-driven. Get back to a time when you drove the news, when you created the news rather than, ‘This celebrity is coming out with a project and we shot her in a Dior dress so Dior gets a credit.’ (more…)



Christmas in July: Jo Malone Christmas 2016



Jo Malone Christmas 2016 collection jumbo cracker with bespoke contents

Christmas in July has got to be the most mind-boggling concept if you don’t work in this industry. Traditionally it’s the time when brands and stores show their Christmas wares to long lead press, giving them ample notice to plan their pages (shoots are done up to five months in advance). (more…)



Future Beauty trend report: Top 5 takeaways



Future beauty trends 3INA beauty concept

It’s ages since I’ve been to one of The Future Laboratory’s trend presentations and its Beauty Futures forum is always jam packed with insights, stats and mini Q&As. I recently attended the briefing for the next big things in beauty and wellness, so read on for my five top takeaways. (more…)