Business of fashion

Why is Chanel Le Rouge Collection No.1 a big deal?



Chanel Le Rouge Collection No1 by Lucia Pica

Tomorrow is a big day for Chanel. Not that you’d guess it, but if you’re a beauty follower, you’ll know that Chanel’s new autumn collection ‘Chanel Le Rouge Collection No.1’ drops in store (in the UK). (UPDATE: It’s landed! Buy it here.)

And you might also be aware that it’s the first full collection by Lucia Pica, aka Chanel’s Global Make-up and Colour Designer. Why is this a big deal? I’ll tell you in a minute. (more…)



Raf Simons, 18 million dollar man



Raf Simons Calvin Klein

Finally, the worst kept secret in fashion has been confirmed. Having waited out his non-compete with Dior, Raf Simons has been announced as the Chief Creative Officer of Calvin Klein.

It’s a major undertaking (worth $18 million) and I hope he will prove to be worth every cent of it. (more…)



Quote of the day: Adam Wray



Off White ad campaign
“Consumers, especially millennials, are less and less interested in sealed-off brand universes. They don’t want to buy their way into an all-DIOR fantasy land, they want to pick and choose and assemble their own.”
Curator Adam Wray in the Fashion Redef newsletter, on Off-White’s mixed-brand ad styling policy (more…)



THE DRG STYLE INDEX: Tiffany, Theory, Berluti, Acne Studios



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TIFFANY TARGETS TEENS

Tiffany targets teens and millennials with a Snapchat lens and geo filter
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)